Attio vs Insightly — Which One Wins?
A detailed, side-by-side comparison of Attio and Insightly to help you pick the right tool for your workflow.
Quick Verdict
Attio takes the lead with a 4.3 rating and is best for technical teams wanting a flexible, data-driven crm that adapts to their workflow.. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | Attio | Insightly |
|---|---|---|
| Rating | ★★★★ 4.3(45) | ★★★★ 3.9(87) |
| Pricing Model | freemium | paid |
| Starter Price | $34/user/mo (Plus) | $29/user/mo (Plus) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Technical teams wanting a flexible, data-driven CRM that adapts to their workflow. | Service businesses that need to manage both the sales pipeline and client project delivery. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Attio | Insightly |
|---|---|---|
| Automatic data syncing from email and calendar | — | |
| Custom objects and data model | — | |
| Contact and company enrichment | — | |
| Flexible list and board views | — | |
| Workflow automation | — | |
| Developer-friendly API | — | |
| CRM with deal-to-project conversion | — | |
| Project management (kanban, Gantt) | — | |
| Email tracking and templates | — | |
| Workflow automation (AppConnect) | — | |
| Relationship linking | — | |
| Custom dashboards | — |
Attio
Pros
- ✓Automatic data syncing means the CRM maintains itself
- ✓Flexible custom objects rival Airtable for adaptability
- ✓Modern, clean interface that developers appreciate
Cons
- ✕Young product still adding enterprise features
- ✕Smaller ecosystem and fewer integrations than HubSpot
- ✕Flexibility requires upfront setup investment
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
The Bottom Line
Both Attio and Insightly are solid tools in the CRM & Sales space. Attio edges ahead with a stronger overall rating (4.3 vs 3.9) and is the better choice for technical teams wanting a flexible, data-driven crm that adapts to their workflow.. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.