AT

Attio

Recommended

Next-gen CRM that builds itself from your data. Flexible, modern, developer-friendly.

45 reviews
Free tierHas API
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In a nutshell

Attio is the most promising new CRM. The flexible data model and automatic syncing create a CRM that genuinely reduces manual work. For technical teams that want database flexibility with CRM intelligence, it hits a sweet spot that nobody else occupies. Still young but growing fast.

What's great

  • Automatic data syncing means the CRM maintains itself
  • Flexible custom objects rival Airtable for adaptability
  • Modern, clean interface that developers appreciate

Watch out for

  • Young product still adding enterprise features
  • Smaller ecosystem and fewer integrations than HubSpot
  • Flexibility requires upfront setup investment

Best for

Technical teams wanting a flexible, data-driven CRM that adapts to their workflow.

Not ideal for

Non-technical teams who want an opinionated, pre-configured CRM experience.

Pricing

Free

Up to 3 users, 2,500 records

Starter

$34/user/mo (Plus)

Pro

Custom (Enterprise)

Enterprise

Custom pricing

View official pricing →
How it compares
CL

Clay

4.4

Data enrichment and outbound automation platform. Build perfect lead lists with 75+ sources.

HU

HubSpot

4.4

The CRM that grows with you. Free tier is absurdly generous, paid tiers are premium.

CL

Close

4.3

CRM built for outbound sales teams. Calling, emailing, and closing without leaving the app.

See full comparison →
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