Attio vs Streak — Which One Wins?
A detailed, side-by-side comparison of Attio and Streak to help you pick the right tool for your workflow.
Quick Verdict
Attio takes the lead with a 4.3 rating and is best for technical teams wanting a flexible, data-driven crm that adapts to their workflow.. Streak (4.0) is the better pick if you need gmail-native individuals and small teams who want crm without leaving their inbox..
Side-by-Side Comparison
| Criteria | Attio | Streak |
|---|---|---|
| Rating | ★★★★ 4.3(45) | ★★★★ 4.0(123) |
| Pricing Model | freemium | freemium |
| Starter Price | $34/user/mo (Plus) | $59/user/mo (Pro) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | medium | easy |
| API Available | Yes | Yes |
| Best For | Technical teams wanting a flexible, data-driven CRM that adapts to their workflow. | Gmail-native individuals and small teams who want CRM without leaving their inbox. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Attio | Streak |
|---|---|---|
| Automatic data syncing from email and calendar | — | |
| Custom objects and data model | — | |
| Contact and company enrichment | — | |
| Flexible list and board views | — | |
| Workflow automation | — | |
| Developer-friendly API | — | |
| CRM inside Gmail | — | |
| Email tracking and logging | — | |
| Pipeline management | — | |
| Mail merge | — | |
| Shared pipelines for teams | — | |
| Email snippets/templates | — |
Attio
Pros
- ✓Automatic data syncing means the CRM maintains itself
- ✓Flexible custom objects rival Airtable for adaptability
- ✓Modern, clean interface that developers appreciate
Cons
- ✕Young product still adding enterprise features
- ✕Smaller ecosystem and fewer integrations than HubSpot
- ✕Flexibility requires upfront setup investment
Streak
Pros
- ✓Zero learning curve — it lives inside Gmail
- ✓Free tier is actually useful for basic deal tracking
- ✓Email tracking and mail merge are seamlessly integrated
Cons
- ✕Entirely dependent on Gmail — no standalone functionality
- ✕Paid plans are expensive relative to feature depth
- ✕Limited reporting and automation compared to dedicated CRMs
The Bottom Line
Both Attio and Streak are solid tools in the CRM & Sales space. Attio edges ahead with a stronger overall rating (4.3 vs 4.0) and is the better choice for technical teams wanting a flexible, data-driven crm that adapts to their workflow.. However, if you prioritize gmail-native individuals and small teams who want crm without leaving their inbox., Streak is worth serious consideration. We recommend trying the free tier or trial of each before committing.