AWeber vs Loops — Which One Wins?
A detailed, side-by-side comparison of AWeber and Loops to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.3 rating and is best for product-led saas companies who want email automation triggered by product events.. AWeber (4.0) is the better pick if you need small businesses wanting reliable, no-nonsense email marketing.
Side-by-Side Comparison
| Criteria | AWeber | Loops |
|---|---|---|
| Rating | ★★★★ 4.0(94) | ★★★★ 4.3(45) |
| Pricing Model | freemium | freemium |
| Starter Price | $14.99/mo | $49/mo (Starter, 5K contacts) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Small businesses wanting reliable, no-nonsense email marketing | Product-led SaaS companies who want email automation triggered by product events. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | AWeber | Loops |
|---|---|---|
| Email automation | — | |
| Landing pages | — | |
| Web push notifications | — | |
| A/B testing | ||
| Advanced analytics | — | |
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — |
AWeber
Pros
- ✓Excellent deliverability
- ✓Decades of reliability
- ✓Good free tier
Cons
- ✕Templates feel dated
- ✕UI is not modern
- ✕Automation is basic compared to newer tools
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
The Bottom Line
Both AWeber and Loops are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.3 vs 4.0) and is the better choice for product-led saas companies who want email automation triggered by product events.. However, if you prioritize small businesses wanting reliable, no-nonsense email marketing, AWeber is worth serious consideration. We recommend trying the free tier or trial of each before committing.