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Loops
Situational
Modern email for SaaS. Product-led loops, user segmentation, and beautiful templates.
45 reviews
Free tierHas API
Loops is the first email platform that truly understands SaaS. Product-event triggers, user profiles, and SaaS-specific workflows make it more natural than adapting a general email tool. Still young and building features, but the foundation is excellent for PLG companies.
What's great
- Product event-based automation is natural for SaaS
- Modern, beautiful email editor
- Free tier supports 1,000 contacts
Watch out for
- Young product still adding core features
- Only makes sense for SaaS companies
- Pricing jumps significantly from free to Starter
Quick Facts
Founded2022
PricingFrom $49/mo (Starter, 5K contacts)
Free tierYes
Platformsweb
APIAvailable
CategoryEmail Marketing
Q: What is Loops?
Loops is built specifically for SaaS companies. The segmentation uses product events — user signed up, activated, upgraded, churned — rather than traditional marketing behavior.
Q: How much does Loops cost?
Loops starts at $49/mo (Starter, 5K contacts). A free tier is available with Up to 1,000 contacts.
Q: Who is Loops best for?
Loops is best for product-led saas companies who want email automation triggered by product events..
Q: Is Loops free?
Loops offers a freemium model with a free tier. Paid plans start at $49/mo (Starter, 5K contacts).
Best for
Product-led SaaS companies who want email automation triggered by product events.
Not ideal for
E-commerce, content creators, or businesses without a software product.
Free
Up to 1,000 contacts
Starter
$49/mo (Starter, 5K contacts)
Pro
$149/mo (Growth, 20K contacts)
Enterprise
Custom pricing
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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