LO

Loops

Situational

Modern email for SaaS. Product-led loops, user segmentation, and beautiful templates.

45 reviews
Free tierHas API

Loops is the first email platform that truly understands SaaS. Product-event triggers, user profiles, and SaaS-specific workflows make it more natural than adapting a general email tool. Still young and building features, but the foundation is excellent for PLG companies.

What's great

  • Product event-based automation is natural for SaaS
  • Modern, beautiful email editor
  • Free tier supports 1,000 contacts

Watch out for

  • Young product still adding core features
  • Only makes sense for SaaS companies
  • Pricing jumps significantly from free to Starter

Best for

Product-led SaaS companies who want email automation triggered by product events.

Not ideal for

E-commerce, content creators, or businesses without a software product.

Free

Up to 1,000 contacts

Starter

$49/mo (Starter, 5K contacts)

Pro

$149/mo (Growth, 20K contacts)

Enterprise

Custom pricing

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