Brevo vs Loops — Which One Wins?
A detailed, side-by-side comparison of Brevo and Loops to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.3 rating and is best for product-led saas companies who want email automation triggered by product events.. Brevo (4.2) is the better pick if you need budget-conscious businesses with large contact lists who want email, sms, and crm in one place..
Side-by-Side Comparison
| Criteria | Brevo | Loops |
|---|---|---|
| Rating | ★★★★ 4.2(234) | ★★★★ 4.3(45) |
| Pricing Model | freemium | freemium |
| Starter Price | $9/mo (Starter, 5K emails) | $49/mo (Starter, 5K contacts) |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place. | Product-led SaaS companies who want email automation triggered by product events. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Brevo | Loops |
|---|---|---|
| Email, SMS, and WhatsApp marketing | — | |
| Marketing automation | — | |
| Built-in CRM | — | |
| Transactional email API | — | |
| Landing pages | — | |
| Live chat widget | — | |
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — | |
| A/B testing | — |
Brevo
Pros
- ✓Per-email pricing with unlimited contacts is the best model
- ✓Multi-channel marketing (email, SMS, WhatsApp) in one platform
- ✓Free tier with 300 emails/day is genuinely useful
Cons
- ✕Automation features are less sophisticated than ActiveCampaign
- ✕Email builder is functional but not the most polished
- ✕Brand is less recognized after the Sendinblue rename
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
The Bottom Line
Both Brevo and Loops are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for product-led saas companies who want email automation triggered by product events.. However, if you prioritize budget-conscious businesses with large contact lists who want email, sms, and crm in one place., Brevo is worth serious consideration. We recommend trying the free tier or trial of each before committing.