Clearbit vs Keap — Which One Wins?
A detailed, side-by-side comparison of Clearbit and Keap to help you pick the right tool for your workflow.
Quick Verdict
Clearbit takes the lead with a 4.4 rating and is best for hubspot users wanting automatic lead enrichment. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | Clearbit | Keap |
|---|---|---|
| Rating | ★★★★ 4.4(165) | ★★★★ 3.8(156) |
| Pricing Model | freemium | paid |
| Starter Price | Custom | $249/mo (Pro, 2 users) |
| Free Tier | Yes | Yes |
| Platforms | Web, API | web, ios, android |
| Learning Curve | Easy | hard |
| API Available | Yes | Yes |
| Best For | HubSpot users wanting automatic lead enrichment | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. |
| Verdict | Best Free Enrichment | consider_alternatives |
Feature Checklist
| Feature | Clearbit | Keap |
|---|---|---|
| Data Enrichment | — | |
| Lead Scoring | — | |
| Reveal (IP deanonymization) | — | |
| Forms Shortening | — | |
| API | — | |
| CRM with contact management | — | |
| Visual automation builder | — | |
| Email and SMS marketing | — | |
| Appointment scheduling | — | |
| Invoicing and payments | — | |
| E-commerce features | — |
Clearbit
Pros
- ✓Free for HubSpot users
- ✓Excellent data quality
- ✓Easy API integration
Cons
- ✕Less useful outside HubSpot ecosystem
- ✕Smaller database than ZoomInfo
- ✕Future direction uncertain post-acquisition
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
The Bottom Line
Both Clearbit and Keap are solid tools in the CRM & Sales space. Clearbit edges ahead with a stronger overall rating (4.4 vs 3.8) and is the better choice for hubspot users wanting automatic lead enrichment. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.