Close vs Folk CRM — Which One Wins?
A detailed, side-by-side comparison of Close and Folk CRM to help you pick the right tool for your workflow.
Quick Verdict
Folk CRM takes the lead with a 4.4 rating and is best for founders, investors, and networkers who manage relationships across multiple contexts. Close (4.3) is the better pick if you need outbound sales teams that sell primarily through phone calls and email sequences..
Side-by-Side Comparison
| Criteria | Close | Folk CRM |
|---|---|---|
| Rating | ★★★★ 4.3(134) | ★★★★ 4.4(16) |
| Pricing Model | paid | freemium |
| Starter Price | $59/user/mo (Startup) | $25/user/mo |
| Free Tier | Yes | No |
| Platforms | web | Web |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Outbound sales teams that sell primarily through phone calls and email sequences. | Founders, investors, and networkers who manage relationships across multiple contexts |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Close | Folk CRM |
|---|---|---|
| Built-in Power and Predictive Dialer | — | |
| Email sequences with personalization | — | |
| SMS sending and tracking | — | |
| Automatic activity logging | — | |
| Pipeline and reporting | — | |
| Call coaching and recording | — | |
| Multi-source contact import | — | |
| Mail merge | — | |
| Pipeline views | — | |
| Contact enrichment | — | |
| Chrome extension | — | |
| Group messaging | — |
Close
Pros
- ✓Built-in Power and Predictive Dialer replaces separate calling tools
- ✓Automatic activity logging eliminates manual CRM data entry
- ✓Purpose-built for outbound sales velocity
Cons
- ✕Expensive starting at $59/user/mo
- ✕No marketing automation or inbound features
- ✕Web-only — no desktop or mobile apps
Folk CRM
Pros
- ✓Great for relationship management
- ✓Easy contact importing
- ✓Clean interface
- ✓Good enrichment
Cons
- ✕Limited sales automation
- ✕Not for enterprise use
- ✕Smaller feature set
The Bottom Line
Both Close and Folk CRM are solid tools in the CRM & Sales space. Folk CRM edges ahead with a stronger overall rating (4.4 vs 4.3) and is the better choice for founders, investors, and networkers who manage relationships across multiple contexts. However, if you prioritize outbound sales teams that sell primarily through phone calls and email sequences., Close is worth serious consideration. We recommend trying the free tier or trial of each before committing.