Close vs Keap — Which One Wins?
A detailed, side-by-side comparison of Close and Keap to help you pick the right tool for your workflow.
Quick Verdict
Close takes the lead with a 4.3 rating and is best for outbound sales teams that sell primarily through phone calls and email sequences.. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | Close | Keap |
|---|---|---|
| Rating | ★★★★ 4.3(134) | ★★★★ 3.8(156) |
| Pricing Model | paid | paid |
| Starter Price | $59/user/mo (Startup) | $249/mo (Pro, 2 users) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | easy | hard |
| API Available | Yes | Yes |
| Best For | Outbound sales teams that sell primarily through phone calls and email sequences. | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. |
| Verdict | recommended | consider_alternatives |
Feature Checklist
| Feature | Close | Keap |
|---|---|---|
| Built-in Power and Predictive Dialer | — | |
| Email sequences with personalization | — | |
| SMS sending and tracking | — | |
| Automatic activity logging | — | |
| Pipeline and reporting | — | |
| Call coaching and recording | — | |
| CRM with contact management | — | |
| Visual automation builder | — | |
| Email and SMS marketing | — | |
| Appointment scheduling | — | |
| Invoicing and payments | — | |
| E-commerce features | — |
Close
Pros
- ✓Built-in Power and Predictive Dialer replaces separate calling tools
- ✓Automatic activity logging eliminates manual CRM data entry
- ✓Purpose-built for outbound sales velocity
Cons
- ✕Expensive starting at $59/user/mo
- ✕No marketing automation or inbound features
- ✕Web-only — no desktop or mobile apps
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
The Bottom Line
Both Close and Keap are solid tools in the CRM & Sales space. Close edges ahead with a stronger overall rating (4.3 vs 3.8) and is the better choice for outbound sales teams that sell primarily through phone calls and email sequences.. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.