Close vs ZoomInfo — Which One Wins?
A detailed, side-by-side comparison of Close and ZoomInfo to help you pick the right tool for your workflow.
Quick Verdict
Close takes the lead with a 4.3 rating and is best for outbound sales teams that sell primarily through phone calls and email sequences.. ZoomInfo (4.3) is the better pick if you need enterprise sales teams doing account-based outbound.
Side-by-Side Comparison
| Criteria | Close | ZoomInfo |
|---|---|---|
| Rating | ★★★★ 4.3(134) | ★★★★ 4.3(275) |
| Pricing Model | paid | subscription |
| Starter Price | $59/user/mo (Startup) | Custom (starts ~$15K/yr) |
| Free Tier | Yes | Yes |
| Platforms | web | Web, Chrome Extension |
| Learning Curve | easy | Medium |
| API Available | Yes | Yes |
| Best For | Outbound sales teams that sell primarily through phone calls and email sequences. | Enterprise sales teams doing account-based outbound |
| Verdict | recommended | Best B2B Database |
Feature Checklist
| Feature | Close | ZoomInfo |
|---|---|---|
| Built-in Power and Predictive Dialer | — | |
| Email sequences with personalization | — | |
| SMS sending and tracking | — | |
| Automatic activity logging | — | |
| Pipeline and reporting | — | |
| Call coaching and recording | — | |
| Contact Database | — | |
| Intent Data | — | |
| Technographics | — | |
| Org Charts | — | |
| Workflow Automation | — |
Close
Pros
- ✓Built-in Power and Predictive Dialer replaces separate calling tools
- ✓Automatic activity logging eliminates manual CRM data entry
- ✓Purpose-built for outbound sales velocity
Cons
- ✕Expensive starting at $59/user/mo
- ✕No marketing automation or inbound features
- ✕Web-only — no desktop or mobile apps
ZoomInfo
Pros
- ✓Largest and most accurate B2B database
- ✓Intent data is genuinely useful
- ✓Deep CRM integrations
Cons
- ✕Extremely expensive
- ✕Aggressive sales tactics
- ✕Data can still be outdated for smaller companies
The Bottom Line
Both Close and ZoomInfo are solid tools in the CRM & Sales space. Close edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for outbound sales teams that sell primarily through phone calls and email sequences.. However, if you prioritize enterprise sales teams doing account-based outbound, ZoomInfo is worth serious consideration. We recommend trying the free tier or trial of each before committing.