Copper vs HubSpot — Which One Wins?
A detailed, side-by-side comparison of Copper and HubSpot to help you pick the right tool for your workflow.
Quick Verdict
HubSpot takes the lead with a 4.4 rating and is best for growing businesses that want a crm they can start free and scale to enterprise.. Copper (4.0) is the better pick if you need google workspace-native teams who want crm that works inside gmail without context switching..
Side-by-Side Comparison
| Criteria | Copper | HubSpot |
|---|---|---|
| Rating | ★★★★ 4.0(98) | ★★★★ 4.4(412) |
| Pricing Model | paid | freemium |
| Starter Price | $29/user/mo (Starter) | $20/mo (Starter) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Google Workspace-native teams who want CRM that works inside Gmail without context switching. | Growing businesses that want a CRM they can start free and scale to enterprise. |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Copper | HubSpot |
|---|---|---|
| Native Google Workspace integration | — | |
| Gmail sidebar CRM | — | |
| Automatic contact and activity capture | — | |
| Pipeline management | — | |
| Workflow automation | — | |
| Google Drive file linking | — | |
| Free CRM with contact management | — | |
| Email tracking and templates | — | |
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — |
Copper
Pros
- ✓Deepest Google Workspace integration of any CRM
- ✓Automatic contact and activity capture from Gmail
- ✓Minimal learning curve for Google-native teams
Cons
- ✕Completely dependent on Google Workspace
- ✕Premium pricing for the feature set compared to alternatives
- ✕Less customizable than Salesforce or HubSpot
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
The Bottom Line
Both Copper and HubSpot are solid tools in the CRM & Sales space. HubSpot edges ahead with a stronger overall rating (4.4 vs 4.0) and is the better choice for growing businesses that want a crm they can start free and scale to enterprise.. However, if you prioritize google workspace-native teams who want crm that works inside gmail without context switching., Copper is worth serious consideration. We recommend trying the free tier or trial of each before committing.