HU

HubSpot

Recommended

The CRM that grows with you. Free tier is absurdly generous, paid tiers are premium.

412 reviews
Free tierHas API
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In a nutshell

HubSpot is the smartest CRM play in the market. The free tier gets you hooked, and the platform genuinely grows with your business. The paid tiers are expensive but comprehensive. If you are starting a CRM from scratch, start here — you might never need to leave.

What's great

  • Most generous free CRM tier in the market
  • Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
  • Massive integration ecosystem with 1,500+ apps

Watch out for

  • Professional tier pricing is a steep jump from Starter
  • Platform lock-in makes migration painful
  • Per-contact pricing on Marketing Hub adds up fast

Best for

Growing businesses that want a CRM they can start free and scale to enterprise.

Not ideal for

Budget-conscious teams at the Professional tier — the price jump from Starter is dramatic.

Pricing

Free

CRM, email tracking, forms, live chat, unlimited users

Starter

$20/mo (Starter)

Pro

$450-890/mo (Professional, varies by Hub)

Enterprise

$1,200-3,600/mo (Enterprise)

View official pricing →
How it compares
CL

Clay

4.4

Data enrichment and outbound automation platform. Build perfect lead lists with 75+ sources.

CL

Close

4.3

CRM built for outbound sales teams. Calling, emailing, and closing without leaving the app.

AT

Attio

4.3

Next-gen CRM that builds itself from your data. Flexible, modern, developer-friendly.

See full comparison →
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