Fathom vs Simple Analytics — Which One Wins?
A detailed, side-by-side comparison of Fathom and Simple Analytics to help you pick the right tool for your workflow.
Quick Verdict
Fathom takes the lead with a 4.4 rating and is best for businesses wanting the most polished privacy-friendly analytics with premium support.. Simple Analytics (4.1) is the better pick if you need businesses wanting ethical analytics with ga migration path.
Side-by-Side Comparison
| Criteria | Fathom | Simple Analytics |
|---|---|---|
| Rating | ★★★★ 4.4(89) | ★★★★ 4.1(33) |
| Pricing Model | paid | paid |
| Starter Price | $15/mo (100K pageviews) | $9/mo |
| Free Tier | Yes | No |
| Platforms | web | web |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Businesses wanting the most polished privacy-friendly analytics with premium support. | Businesses wanting ethical analytics with GA migration path |
| Verdict | situational | situational |
Feature Checklist
| Feature | Fathom | Simple Analytics |
|---|---|---|
| Cookie-free analytics | — | |
| Beautiful single-page dashboard | — | |
| EU data isolation | — | |
| Custom events and goals | — | |
| UTM campaign tracking | — | |
| Multi-domain support | — | |
| Privacy-first tracking | — | |
| GA import | — | |
| Custom events | — | |
| Goals | — | |
| Public dashboards | — |
Fathom
Pros
- ✓Most polished privacy-friendly analytics dashboard
- ✓EU data isolation for GDPR compliance
- ✓Accurate visitor counting without cookies
Cons
- ✕More expensive than Plausible for similar features
- ✕No free tier or self-hosting option
- ✕Less capable than GA4 for marketing analytics
Simple Analytics
Pros
- ✓GA data import for easy migration
- ✓Truly simple dashboard
- ✓No consent banner needed
Cons
- ✕More expensive than alternatives
- ✕Very limited features
- ✕No free tier
The Bottom Line
Both Fathom and Simple Analytics are solid tools in the Analytics & Data space. Fathom edges ahead with a stronger overall rating (4.4 vs 4.1) and is the better choice for businesses wanting the most polished privacy-friendly analytics with premium support.. However, if you prioritize businesses wanting ethical analytics with ga migration path, Simple Analytics is worth serious consideration. We recommend trying the free tier or trial of each before committing.