Fathom

Situational

Simple, privacy-first analytics. Beautiful dashboard, no cookie banners needed.

89 reviews

Free tierHas API

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In a nutshell

Fathom is the premium privacy analytics choice. The dashboard is beautiful, the EU isolation is thoughtful, and the analytics are accurate without cookies. Plausible offers similar capabilities cheaper (and with self-hosting), but Fathom's polish and support justify the premium for businesses.

What's great

Most polished privacy-friendly analytics dashboard
EU data isolation for GDPR compliance
Accurate visitor counting without cookies

Watch out for

More expensive than Plausible for similar features
No free tier or self-hosting option
Less capable than GA4 for marketing analytics

Best for

Businesses wanting the most polished privacy-friendly analytics with premium support.

Not ideal for

Budget-conscious sites — Plausible offers similar capabilities cheaper or free (self-hosted).

Pricing

Free

30-day free trial

Starter

$15/mo (100K pageviews)

Pro

$25/mo (200K pageviews)

Enterprise

Custom pricing

View official pricing →

How it compares

Plausible

Privacy-friendly Google Analytics alternative. No cookies, GDPR-compliant, lightweight.

PostHog

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →

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