Fathom vs Umami — Which One Wins?
A detailed, side-by-side comparison of Fathom and Umami to help you pick the right tool for your workflow.
Quick Verdict
Fathom takes the lead with a 4.4 rating and is best for businesses wanting the most polished privacy-friendly analytics with premium support.. Umami (3.5) is the better pick if you need devs wanting free self-hosted analytics.
Side-by-Side Comparison
| Criteria | Fathom | Umami |
|---|---|---|
| Rating | ★★★★ 4.4(89) | ★★★★ 3.5(10) |
| Pricing Model | paid | open_source |
| Starter Price | $15/mo (100K pageviews) | $9/mo |
| Free Tier | Yes | No |
| Platforms | web | Web |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Businesses wanting the most polished privacy-friendly analytics with premium support. | Devs wanting free self-hosted analytics |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Fathom | Umami |
|---|---|---|
| Cookie-free analytics | — | |
| Beautiful single-page dashboard | — | |
| EU data isolation | — | |
| Custom events and goals | — | |
| UTM campaign tracking | — | |
| Multi-domain support | — | |
| Open-source | — | |
| Self-hosted | — | |
| No cookies | — | |
| Events | — | |
| Team dashboards | — | |
| Multi-site | — |
Fathom
Pros
- ✓Most polished privacy-friendly analytics dashboard
- ✓EU data isolation for GDPR compliance
- ✓Accurate visitor counting without cookies
Cons
- ✕More expensive than Plausible for similar features
- ✕No free tier or self-hosting option
- ✕Less capable than GA4 for marketing analytics
Umami
Pros
- ✓Free self-hosted
- ✓Clean dash
- ✓No cookies
- ✓Easy
Cons
- ✕Self-hosting required
- ✕Limited advanced
- ✕Smaller community
The Bottom Line
Both Fathom and Umami are solid tools in the Analytics & Data space. Fathom edges ahead with a stronger overall rating (4.4 vs 3.5) and is the better choice for businesses wanting the most polished privacy-friendly analytics with premium support.. However, if you prioritize devs wanting free self-hosted analytics, Umami is worth serious consideration. We recommend trying the free tier or trial of each before committing.