Freshsales vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of Freshsales and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Lemlist takes the lead with a 4.3 rating and is best for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. Freshsales (4.1) is the better pick if you need sales teams wanting built-in phone and email with ai scoring at a reasonable price..
Side-by-Side Comparison
| Criteria | Freshsales | Lemlist |
|---|---|---|
| Rating | ★★★★ 4.1(178) | ★★★★ 4.3(112) |
| Pricing Model | freemium | paid |
| Starter Price | $11/user/mo (Growth) | $69/user/mo (Email Pro) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Sales teams wanting built-in phone and email with AI scoring at a reasonable price. | Cold outreach teams who need personalized, multi-channel sequences to improve reply rates. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Freshsales | Lemlist |
|---|---|---|
| Built-in phone system | — | |
| Freddy AI lead scoring | — | |
| Email sequences | — | |
| Chat widget for lead capture | — | |
| Territory management | — | |
| Sales forecasting | — | |
| Personalized images and videos in emails | — | |
| Multi-channel sequences (email, LinkedIn, phone) | — | |
| Lemwarm domain warm-up | — | |
| AI-powered personalization | — | |
| B2B lead database | — | |
| A/B testing | — |
Freshsales
Pros
- ✓Built-in phone, email, and chat eliminate separate tools
- ✓Significantly cheaper than HubSpot at comparable feature levels
- ✓Freddy AI provides useful lead scoring and deal predictions
Cons
- ✕Smaller integration ecosystem than HubSpot and Salesforce
- ✕Less customizable than enterprise CRMs
- ✕Freshworks ecosystem is less unified than it promises
Lemlist
Pros
- ✓Personalized images and videos dramatically improve reply rates
- ✓Lemwarm domain warm-up protects email deliverability
- ✓Multi-channel sequences cover email, LinkedIn, and phone
Cons
- ✕Premium pricing starting at $69/user/mo
- ✕Not a CRM — you still need separate contact management
- ✕Personalized images require upfront template design effort
The Bottom Line
Both Freshsales and Lemlist are solid tools in the CRM & Sales space. Lemlist edges ahead with a stronger overall rating (4.3 vs 4.1) and is the better choice for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. However, if you prioritize sales teams wanting built-in phone and email with ai scoring at a reasonable price., Freshsales is worth serious consideration. We recommend trying the free tier or trial of each before committing.