FullStory vs Umami — Which One Wins?
A detailed, side-by-side comparison of FullStory and Umami to help you pick the right tool for your workflow.
Quick Verdict
Umami takes the lead with a 4.4 rating and is best for developers who want free self-hosted analytics. FullStory (4.3) is the better pick if you need enterprise digital teams needing session replay intelligence at scale..
Side-by-Side Comparison
| Criteria | FullStory | Umami |
|---|---|---|
| Rating | ★★★★ 4.3(98) | ★★★★ 4.4(57) |
| Pricing Model | paid | open-source |
| Starter Price | Custom pricing | $9/mo (cloud) |
| Free Tier | Yes | Yes |
| Platforms | web | web, docker |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Enterprise digital teams needing session replay intelligence at scale. | Developers who want free self-hosted analytics |
| Verdict | situational | recommended |
Feature Checklist
| Feature | FullStory | Umami |
|---|---|---|
| Autocapture (no manual tagging) | — | |
| AI frustration detection | — | |
| Session replay at scale | — | |
| Searchable sessions | — | |
| Heatmaps | — | |
| Product analytics | — | |
| Self-hostable | — | |
| Privacy-focused | — | |
| Custom events | — | |
| Multiple websites | — | |
| Realtime dashboard | — |
FullStory
Pros
- ✓AI automatically identifies frustration signals at scale
- ✓Autocapture means no manual event tagging
- ✓Enterprise-grade session replay and analytics
Cons
- ✕Premium enterprise pricing (typically $10K+/year)
- ✕Overkill for small to medium websites
- ✕Opaque pricing requires sales conversations
Umami
Pros
- ✓Free and open source
- ✓Beautiful clean UI
- ✓Easy to self-host
Cons
- ✕Self-hosting requires technical skill
- ✕Fewer features than GA
- ✕Cloud tier is limited
The Bottom Line
Both FullStory and Umami are solid tools in the Analytics & Data space. Umami edges ahead with a stronger overall rating (4.4 vs 4.3) and is the better choice for developers who want free self-hosted analytics. However, if you prioritize enterprise digital teams needing session replay intelligence at scale., FullStory is worth serious consideration. We recommend trying the free tier or trial of each before committing.