FullStory

FullStory

Situational

Enterprise digital experience intelligence. Session replay with AI-powered insights.

98 reviews
Free tierHas API
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In a nutshell

FullStory is Hotjar for the enterprise. The AI-powered frustration detection and autocapture turn session replay from manual research into automated intelligence. The premium pricing is justified only for organizations where digital experience directly drives significant revenue.

What's great

  • AI automatically identifies frustration signals at scale
  • Autocapture means no manual event tagging
  • Enterprise-grade session replay and analytics

Watch out for

  • Premium enterprise pricing (typically $10K+/year)
  • Overkill for small to medium websites
  • Opaque pricing requires sales conversations

Best for

Enterprise digital teams needing session replay intelligence at scale.

Not ideal for

Small teams — Hotjar provides 80% of the value at a fraction of the cost.

Pricing

Free

Free trial

Starter

Custom pricing

Pro

Custom pricing

Enterprise

Custom pricing (typically $10K+/year)

View official pricing →
How it compares
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PostHog

PostHog

4.5

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →
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