HubSpot vs Insightly — Which One Wins?
A detailed, side-by-side comparison of HubSpot and Insightly to help you pick the right tool for your workflow.
Quick Verdict
HubSpot takes the lead with a 4.4 rating and is best for growing businesses that want a crm they can start free and scale to enterprise.. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | HubSpot | Insightly |
|---|---|---|
| Rating | ★★★★ 4.4(412) | ★★★★ 3.9(87) |
| Pricing Model | freemium | paid |
| Starter Price | $20/mo (Starter) | $29/user/mo (Plus) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Growing businesses that want a CRM they can start free and scale to enterprise. | Service businesses that need to manage both the sales pipeline and client project delivery. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | HubSpot | Insightly |
|---|---|---|
| Free CRM with contact management | — | |
| Email tracking and templates | ||
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — | |
| CRM with deal-to-project conversion | — | |
| Project management (kanban, Gantt) | — | |
| Workflow automation (AppConnect) | — | |
| Relationship linking | — | |
| Custom dashboards | — |
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
The Bottom Line
Both HubSpot and Insightly are solid tools in the CRM & Sales space. HubSpot edges ahead with a stronger overall rating (4.4 vs 3.9) and is the better choice for growing businesses that want a crm they can start free and scale to enterprise.. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.