HubSpot vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of HubSpot and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Lemlist takes the lead with a 4.6 rating and is best for sales teams and agencies that need highly personalized cold outreach at scale. HubSpot (4.4) is the better pick if you need growing businesses that want a crm they can start free and scale to enterprise..
Side-by-Side Comparison
| Criteria | HubSpot | Lemlist |
|---|---|---|
| Rating | ★★★★ 4.4(412) | ★★★★★ 4.6(44) |
| Pricing Model | freemium | paid |
| Starter Price | $20/mo (Starter) | $39/mo |
| Free Tier | Yes | No |
| Platforms | web, ios, android | Web |
| Learning Curve | medium | moderate |
| API Available | Yes | Yes |
| Best For | Growing businesses that want a CRM they can start free and scale to enterprise. | Sales teams and agencies that need highly personalized cold outreach at scale |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | HubSpot | Lemlist |
|---|---|---|
| Free CRM with contact management | — | |
| Email tracking and templates | — | |
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — | |
| Multi-channel sequences | — | |
| AI personalization | — | |
| Custom image templates | — | |
| LinkedIn automation | — | |
| Email warm-up | — | |
| Deliverability tools | — |
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
Lemlist
Pros
- ✓Best personalization features
- ✓Multi-channel sequences
- ✓Good deliverability tools
- ✓Email warm-up included
Cons
- ✕Cold outreach specific
- ✕Learning curve for full features
- ✕Per-seat pricing
The Bottom Line
Both HubSpot and Lemlist are solid tools in the CRM & Sales space. Lemlist edges ahead with a stronger overall rating (4.6 vs 4.4) and is the better choice for sales teams and agencies that need highly personalized cold outreach at scale. However, if you prioritize growing businesses that want a crm they can start free and scale to enterprise., HubSpot is worth serious consideration. We recommend trying the free tier or trial of each before committing.