HubSpot vs Twenty — Which One Wins?
A detailed, side-by-side comparison of HubSpot and Twenty to help you pick the right tool for your workflow.
Quick Verdict
HubSpot takes the lead with a 4.4 rating and is best for growing businesses that want a crm they can start free and scale to enterprise.. Twenty (3.6) is the better pick if you need teams who want an open-source, self-hostable crm with a modern interface.
Side-by-Side Comparison
| Criteria | HubSpot | Twenty |
|---|---|---|
| Rating | ★★★★ 4.4(412) | ★★★★ 3.6(14) |
| Pricing Model | freemium | open_source |
| Starter Price | $20/mo (Starter) | $9/user/mo |
| Free Tier | Yes | No |
| Platforms | web, ios, android | Web |
| Learning Curve | medium | easy |
| API Available | Yes | Yes |
| Best For | Growing businesses that want a CRM they can start free and scale to enterprise. | Teams who want an open-source, self-hostable CRM with a modern interface |
| Verdict | recommended | situational |
Feature Checklist
| Feature | HubSpot | Twenty |
|---|---|---|
| Free CRM with contact management | — | |
| Email tracking and templates | — | |
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — | |
| Contact management | — | |
| Pipeline views | — | |
| Task management | — | |
| Email integration | — | |
| Self-hosting option | — | |
| GraphQL API | — |
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
Twenty
Pros
- ✓Open-source and self-hostable
- ✓Modern clean interface
- ✓GraphQL API
- ✓Active development
Cons
- ✕Still early stage
- ✕Fewer features than established CRMs
- ✕Limited integrations
The Bottom Line
Both HubSpot and Twenty are solid tools in the CRM & Sales space. HubSpot edges ahead with a stronger overall rating (4.4 vs 3.6) and is the better choice for growing businesses that want a crm they can start free and scale to enterprise.. However, if you prioritize teams who want an open-source, self-hostable crm with a modern interface, Twenty is worth serious consideration. We recommend trying the free tier or trial of each before committing.