Insightly vs ZoomInfo — Which One Wins?
A detailed, side-by-side comparison of Insightly and ZoomInfo to help you pick the right tool for your workflow.
Quick Verdict
ZoomInfo takes the lead with a 4.3 rating and is best for enterprise sales teams doing account-based outbound. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | Insightly | ZoomInfo |
|---|---|---|
| Rating | ★★★★ 3.9(87) | ★★★★ 4.3(275) |
| Pricing Model | paid | subscription |
| Starter Price | $29/user/mo (Plus) | Custom (starts ~$15K/yr) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | Web, Chrome Extension |
| Learning Curve | medium | Medium |
| API Available | Yes | Yes |
| Best For | Service businesses that need to manage both the sales pipeline and client project delivery. | Enterprise sales teams doing account-based outbound |
| Verdict | situational | Best B2B Database |
Feature Checklist
| Feature | Insightly | ZoomInfo |
|---|---|---|
| CRM with deal-to-project conversion | — | |
| Project management (kanban, Gantt) | — | |
| Email tracking and templates | — | |
| Workflow automation (AppConnect) | — | |
| Relationship linking | — | |
| Custom dashboards | — | |
| Contact Database | — | |
| Intent Data | — | |
| Technographics | — | |
| Org Charts | — | |
| Workflow Automation | — |
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
ZoomInfo
Pros
- ✓Largest and most accurate B2B database
- ✓Intent data is genuinely useful
- ✓Deep CRM integrations
Cons
- ✕Extremely expensive
- ✕Aggressive sales tactics
- ✕Data can still be outdated for smaller companies
The Bottom Line
Both Insightly and ZoomInfo are solid tools in the CRM & Sales space. ZoomInfo edges ahead with a stronger overall rating (4.3 vs 3.9) and is the better choice for enterprise sales teams doing account-based outbound. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.