Loops vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of Loops and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
MailerLite takes the lead with a 4.3 rating and is best for small businesses and creators wanting beautiful email marketing at affordable prices.. Loops (4.3) is the better pick if you need product-led saas companies who want email automation triggered by product events..
Side-by-Side Comparison
| Criteria | Loops | MailerLite |
|---|---|---|
| Rating | ★★★★ 4.3(45) | ★★★★ 4.3(189) |
| Pricing Model | freemium | freemium |
| Starter Price | $49/mo (Starter, 5K contacts) | $10/mo (Growing Business, 500 subs) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | medium | easy |
| API Available | Yes | Yes |
| Best For | Product-led SaaS companies who want email automation triggered by product events. | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Loops | MailerLite |
|---|---|---|
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — | |
| A/B testing | — | |
| Drag-and-drop email editor | — | |
| Marketing automation | — | |
| Website and blog builder | — | |
| Landing pages and forms | — | |
| Digital product sales | — | |
| Paid newsletter subscriptions | — |
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both Loops and MailerLite are solid tools in the Email Marketing space. MailerLite edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for small businesses and creators wanting beautiful email marketing at affordable prices.. However, if you prioritize product-led saas companies who want email automation triggered by product events., Loops is worth serious consideration. We recommend trying the free tier or trial of each before committing.