Loops vs Omnisend — Which One Wins?
A detailed, side-by-side comparison of Loops and Omnisend to help you pick the right tool for your workflow.
Quick Verdict
Omnisend takes the lead with a 4.3 rating and is best for e-commerce stores wanting email + sms automation. Loops (4.3) is the better pick if you need product-led saas companies who want email automation triggered by product events..
Side-by-Side Comparison
| Criteria | Loops | Omnisend |
|---|---|---|
| Rating | ★★★★ 4.3(45) | ★★★★ 4.3(61) |
| Pricing Model | freemium | freemium |
| Starter Price | $49/mo (Starter, 5K contacts) | $16/mo |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Product-led SaaS companies who want email automation triggered by product events. | E-commerce stores wanting email + SMS automation |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Loops | Omnisend |
|---|---|---|
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — | |
| A/B testing | — | |
| E-commerce automations | — | |
| SMS marketing | — | |
| Cart abandonment | — | |
| Product recommendations | — | |
| Segmentation | — |
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
Omnisend
Pros
- ✓Purpose-built for e-commerce
- ✓Pre-built automation workflows
- ✓Email + SMS in one tool
Cons
- ✕Not useful outside e-commerce
- ✕Free tier is very limited
- ✕Gets expensive with large lists
The Bottom Line
Both Loops and Omnisend are solid tools in the Email Marketing space. Omnisend edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for e-commerce stores wanting email + sms automation. However, if you prioritize product-led saas companies who want email automation triggered by product events., Loops is worth serious consideration. We recommend trying the free tier or trial of each before committing.