Mailchimp vs Omnisend — Which One Wins?
A detailed, side-by-side comparison of Mailchimp and Omnisend to help you pick the right tool for your workflow.
Quick Verdict
Omnisend takes the lead with a 4.3 rating and is best for e-commerce stores wanting email + sms automation. Mailchimp (4.1) is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Side-by-Side Comparison
| Criteria | Mailchimp | Omnisend |
|---|---|---|
| Rating | ★★★★ 4.1(456) | ★★★★ 4.3(61) |
| Pricing Model | freemium | freemium |
| Starter Price | $13/mo (Essentials, 500 contacts) | $16/mo |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Small businesses starting with email marketing who want an all-in-one platform. | E-commerce stores wanting email + SMS automation |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Drag-and-drop email builder | — | |
| Marketing automation | — | |
| Landing pages | — | |
| A/B testing | — | |
| Customer journey builder | — | |
| Analytics and reporting | — | |
| 300+ integrations | — | |
| E-commerce automations | — | |
| SMS marketing | — | |
| Cart abandonment | — | |
| Product recommendations | — | |
| Segmentation | — |
Mailchimp
Pros
- ✓Most beginner-friendly email marketing platform
- ✓Comprehensive beyond email — landing pages, ads, CRM
- ✓Massive integration ecosystem with 300+ apps
Cons
- ✕Per-contact pricing makes it expensive as lists grow
- ✕Free plan has been significantly limited over time
- ✕Automation features lag behind ActiveCampaign and ConvertKit
Omnisend
Pros
- ✓Purpose-built for e-commerce
- ✓Pre-built automation workflows
- ✓Email + SMS in one tool
Cons
- ✕Not useful outside e-commerce
- ✕Free tier is very limited
- ✕Gets expensive with large lists
The Bottom Line
Both Mailchimp and Omnisend are solid tools in the Email Marketing space. Omnisend edges ahead with a stronger overall rating (4.3 vs 4.1) and is the better choice for e-commerce stores wanting email + sms automation. However, if you prioritize small businesses starting with email marketing who want an all-in-one platform., Mailchimp is worth serious consideration. We recommend trying the free tier or trial of each before committing.