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Mailchimp
Situational
The email marketing giant. Easy to start, expensive to scale, trusted by millions.
456 reviews
Free tierHas API
Mailchimp is the easiest email platform to start with and the most expensive to scale on. The free tier is fine for tiny lists, but costs balloon as contacts grow. For beginners, it is the safest choice. For growing businesses, compare ConvertKit and MailerLite before committing.
What's great
- Most beginner-friendly email marketing platform
- Comprehensive beyond email — landing pages, ads, CRM
- Massive integration ecosystem with 300+ apps
Watch out for
- Per-contact pricing makes it expensive as lists grow
- Free plan has been significantly limited over time
- Automation features lag behind ActiveCampaign and ConvertKit
Quick Facts
Founded2001
PricingFrom $13/mo (Essentials)
Free tierYes
Platformsweb, ios, android
APIAvailable
CategoryEmail Marketing
Q: What is Mailchimp?
Mailchimp is the most recognized email marketing platform. The drag-and-drop email builder, pre-built templates, and audience segmentation make it accessible for beginners.
Q: How much does Mailchimp cost?
Mailchimp starts at $13/mo (Essentials). A free tier is available with 250 contacts, 500 emails/month.
Q: Who is Mailchimp best for?
Mailchimp is best for small businesses starting with email marketing who want an all-in-one platform..
Q: Is Mailchimp free?
Mailchimp offers a freemium model with a free tier. Paid plans start at $13/mo (Essentials).
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Not ideal for
Growing businesses with large lists — per-contact pricing becomes expensive fast.
Free
250 contacts, 500 emails/month
Starter
$13/mo (Essentials)
Pro
$20/mo (Standard)
Enterprise
$350/mo (Premium)
View official pricing →Verified March 2026
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