Mailchimp
SituationalThe email marketing giant. Easy to start, expensive to scale, trusted by millions.
Mailchimp is the easiest email platform to start with and the most expensive to scale on. The free tier is fine for tiny lists, but costs balloon as contacts grow. For beginners, it is the safest choice. For growing businesses, compare ConvertKit and MailerLite before committing.
What's great
- Most beginner-friendly email marketing platform
- Comprehensive beyond email — landing pages, ads, CRM
- Massive integration ecosystem with 300+ apps
Watch out for
- Per-contact pricing makes it expensive as lists grow
- Free plan has been significantly limited over time
- Automation features lag behind ActiveCampaign and ConvertKit
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Not ideal for
Growing businesses with large lists — per-contact pricing becomes expensive fast.
Free
500 contacts, 1,000 sends/month
Starter
$13/mo (Essentials, 500 contacts)
Pro
$20/mo (Standard, 500 contacts)
Enterprise
$350/mo (Premium)
Resend
Modern email API for developers. Beautiful DX, React Email templates, fast delivery.
Beehiiv
Newsletter platform built for growth. Monetization, referrals, and analytics from day one.
ActiveCampaign
The most powerful email automation platform. Complex workflows, CRM, and machine learning.
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