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Matomo vs Umami — Which One Wins?
A detailed, side-by-side comparison of Matomo and Umami to help you pick the right tool for your workflow.
TLDR
Quick Verdict
Umami takes the lead with a 4.4 rating and is best for developers who want free self-hosted analytics. Matomo (4.1) is the better pick if you need organizations needing ga-level features with data ownership.
Side-by-Side Comparison
| Criteria | Matomo | Umami |
|---|---|---|
| Rating | ★★★★ 4.1(82) | ★★★★ 4.4(57) |
| Pricing Model | open-source | open-source |
| Starter Price | $23/mo (cloud) | $9/mo (cloud) |
| Free Tier | Yes | Yes |
| Platforms | web, docker | web, docker |
| Learning Curve | hard | medium |
| API Available | Yes | Yes |
| Best For | Organizations needing GA-level features with data ownership | Developers who want free self-hosted analytics |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Matomo | Umami |
|---|---|---|
| Full analytics suite | — | |
| Heatmaps | — | |
| Session recordings | — | |
| A/B testing | — | |
| Tag manager | — | |
| Self-hostable | — | |
| Privacy-focused | — | |
| Custom events | — | |
| Multiple websites | — | |
| Realtime dashboard | — |
Matomo
Pros
- ✓Most feature-complete GA alternative
- ✓Full data ownership
- ✓Heatmaps and session recording
Cons
- ✕Complex to set up and maintain
- ✕Cloud pricing is steep
- ✕UI is not as clean as modern alternatives
Umami
Pros
- ✓Free and open source
- ✓Beautiful clean UI
- ✓Easy to self-host
Cons
- ✕Self-hosting requires technical skill
- ✕Fewer features than GA
- ✕Cloud tier is limited
The Bottom Line
Both Matomo and Umami are solid tools in the Analytics & Data space. Umami edges ahead with a stronger overall rating (4.4 vs 4.1) and is the better choice for developers who want free self-hosted analytics. However, if you prioritize organizations needing ga-level features with data ownership, Matomo is worth serious consideration. We recommend trying the free tier or trial of each before committing.
Frequently Asked Questions
Is Matomo better than Umami?▼
Umami scores higher overall with a 4.4 rating vs 4.1. However, the best choice depends on your specific needs. Matomo is best for Organizations needing GA-level features with data ownership, while Umami is best for Developers who want free self-hosted analytics.
Can I switch from Matomo to Umami?▼
Yes, most users can migrate between the two. Umami offers a free tier to test before committing.
Which is more affordable, Matomo or Umami?▼
Matomo starts at $23/mo (cloud), while Umami starts at $9/mo (cloud). Matomo offers a free tier. Umami offers a free tier.