Matomo

Recommended

The open-source Google Analytics alternative with full features

82 reviews

Free tierHas API

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In a nutshell

Matomo is the most serious GA alternative. It has nearly every feature GA has, plus you own your data. Complexity is the cost -- it is not a lightweight tool.

What's great

Most feature-complete GA alternative
Full data ownership
Heatmaps and session recording

Watch out for

Complex to set up and maintain
Cloud pricing is steep
UI is not as clean as modern alternatives

Best for

Organizations needing GA-level features with data ownership

Not ideal for

Small sites wanting simple lightweight analytics

Pricing

Free

Free self-hosted

Starter

$23/mo (cloud)

View official pricing →

How it compares

Plausible

4.5

Privacy-friendly Google Analytics alternative. No cookies, GDPR-compliant, lightweight.

PostHog

4.5

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →

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