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Matomo
AICores
The open-source Google Analytics alternative with full features
82 reviews
Free tierHas API
Matomo is the most serious GA alternative. It has nearly every feature GA has, plus you own your data. Complexity is the cost -- it is not a lightweight tool.
What's great
- Most feature-complete GA alternative
- Full data ownership
- Heatmaps and session recording
Watch out for
- Complex to set up and maintain
- Cloud pricing is steep
- UI is not as clean as modern alternatives
Quick Facts
Founded2007
PricingFrom $23/mo (cloud)
Free tierYes
Platformsweb, docker
APIAvailable
CategoryAnalytics & Data
Q: What is Matomo?
Matomo (formerly Piwik) is the most feature-complete open-source analytics platform. Self-hosted or cloud, it matches most Google Analytics features while respecting privacy.
Q: How much does Matomo cost?
Matomo starts at $23/mo (cloud). A free tier is available with Free self-hosted.
Q: Who is Matomo best for?
Matomo is best for organizations needing ga-level features with data ownership.
Q: Is Matomo free?
Yes, Matomo is completely free and open source.
Best for
Organizations needing GA-level features with data ownership
Not ideal for
Small sites wanting simple lightweight analytics
Free
Free self-hosted
Starter
$23/mo (cloud)
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: August 2026
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