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Is Clay Worth It in 2026? Our Honest Verdict
Recommended
Clay: Clay is the most powerful outbound data platform available.
Rating★ 4.4/5
Starting price$149/mo (Starter, 24K credits)
Best forOutbound sales teams running sophisticat
CategoryCRM & Sales
Who Clay Is Worth It For
- ✓Outbound sales teams running sophisticated data-driven prospecting and personalization.
- ✓75+ data providers in one platform eliminates tool sprawl
- ✓Waterfall enrichment ensures the best data for each contact
- ✓AI personalization at scale actually works
Who Should Look Elsewhere
- ✕Not ideal for small businesses or teams not doing high-volume outbound outreach.
- ✕Steep learning curve with spreadsheet-based interface
- ✕Premium pricing starts at $149/mo
- ✕Credit-based model requires careful budgeting
Is Clay Pricing Fair?
| Tier | Price |
|---|---|
| Free | 100 credits/month |
| Starter | $149/mo (Starter, 24K credits) |
| Pro | $800/mo (Pro) |
| Enterprise | Custom pricing |
Pricing verified March 2026.
How Clay Compares
| Clay | Gong | Sybill | Lavender | |
|---|---|---|---|---|
| Price | $149/mo (Starter, 24K credits) | Custom (starts ~$100/user/mo) | $29/user/mo (Starter) | $29/mo (Starter) |
| Rating | ★ 4.4 | ★ 4.7 | ★ 4.6 | ★ 4.6 |
| Verdict | Recommended | Best Conversation Intelligence | Best Post-Call AI | Best Email Coach |
| Free Tier |
AICores Verdict on Clay
Clay is the most powerful outbound data platform available. The ability to combine 75+ data sources into enriched, actionable lead lists is transformative for sales teams. The learning curve is steep and the pricing is premium, but for teams doing serious outbound, it is a game-changer.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Clay worth the money?▼
Clay is the most powerful outbound data platform available. The ability to combine 75+ data sources into enriched, actionable lead lists is transformative for sales teams. The learning curve is steep and the pricing is premium, but for teams doing serious outbound, it is a game-changer.
Is there a free version of Clay?▼
Yes, Clay offers a free tier. Paid plans start at $149/mo (Starter, 24K credits) and include additional features and capacity.
What are the best alternatives to Clay?▼
Gong, Sybill, Lavender are the top alternatives. Gong is best for sales leaders who want data-driven coaching and has a 4.7 star rating.
Who should NOT use Clay?▼
Clay is not ideal for small businesses or teams not doing high-volume outbound outreach.. Common drawbacks include: Steep learning curve with spreadsheet-based interface. Premium pricing starts at $149/mo.