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Clay
AICores
Data enrichment and outbound automation platform. Build perfect lead lists with 75+ sources.
67 reviews
Free tierHas API
Clay is the most powerful outbound data platform available. The ability to combine 75+ data sources into enriched, actionable lead lists is transformative for sales teams. The learning curve is steep and the pricing is premium, but for teams doing serious outbound, it is a game-changer.
What's great
- 75+ data providers in one platform eliminates tool sprawl
- Waterfall enrichment ensures the best data for each contact
- AI personalization at scale actually works
Watch out for
- Steep learning curve with spreadsheet-based interface
- Premium pricing starts at $149/mo
- Credit-based model requires careful budgeting
Quick Facts
Founded2022
PricingFrom $149/mo (Starter, 24K credits)
Free tierYes
Platformsweb
APIAvailable
CategoryCRM & Sales
Q: What is Clay?
Clay is a data enrichment powerhouse that connects 75+ data providers into a single spreadsheet-like interface. Build lead lists by combining data from LinkedIn, Clearbit, Apollo, Hunter, and dozens more sources.
Q: How much does Clay cost?
Clay starts at $149/mo (Starter, 24K credits). A free tier is available with 100 credits/month.
Q: Who is Clay best for?
Clay is best for outbound sales teams running sophisticated data-driven prospecting and personalization..
Q: Is Clay free?
Clay offers a freemium model with a free tier. Paid plans start at $149/mo (Starter, 24K credits).
Best for
Outbound sales teams running sophisticated data-driven prospecting and personalization.
Not ideal for
Small businesses or teams not doing high-volume outbound outreach.
Free
100 credits/month
Starter
$149/mo (Starter, 24K credits)
Pro
$800/mo (Pro)
Enterprise
Custom pricing
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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