CL

Clay

Recommended

Data enrichment and outbound automation platform. Build perfect lead lists with 75+ sources.

67 reviews
Free tierHas API
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In a nutshell

Clay is the most powerful outbound data platform available. The ability to combine 75+ data sources into enriched, actionable lead lists is transformative for sales teams. The learning curve is steep and the pricing is premium, but for teams doing serious outbound, it is a game-changer.

What's great

  • 75+ data providers in one platform eliminates tool sprawl
  • Waterfall enrichment ensures the best data for each contact
  • AI personalization at scale actually works

Watch out for

  • Steep learning curve with spreadsheet-based interface
  • Premium pricing starts at $149/mo
  • Credit-based model requires careful budgeting

Best for

Outbound sales teams running sophisticated data-driven prospecting and personalization.

Not ideal for

Small businesses or teams not doing high-volume outbound outreach.

Pricing

Free

100 credits/month

Starter

$149/mo (Starter, 24K credits)

Pro

$800/mo (Pro)

Enterprise

Custom pricing

View official pricing →
How it compares
HU

HubSpot

4.4

The CRM that grows with you. Free tier is absurdly generous, paid tiers are premium.

CL

Close

4.3

CRM built for outbound sales teams. Calling, emailing, and closing without leaving the app.

AT

Attio

4.3

Next-gen CRM that builds itself from your data. Flexible, modern, developer-friendly.

See full comparison →
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