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Is Drift Worth It in 2026? Our Honest Verdict
Best Conversational Marketing
Drift: The pioneer of conversational marketing.
Rating★ 4.2/5
Starting priceCustom
Best forB2B companies wanting to convert website
CategoryCustomer Support
Who Drift Is Worth It For
- ✓B2B companies wanting to convert website visitors into pipeline
- ✓Excellent lead qualification bots
- ✓Account-based targeting
- ✓Strong Salesforce integration
Who Should Look Elsewhere
- ✕Not ideal for e-commerce or consumer-facing support (use zendesk/intercom)
- ✕Expensive
- ✕Future unclear post-Salesloft acquisition
- ✕Can be overwhelming to configure
Is Drift Pricing Fair?
| Tier | Price |
|---|---|
| Free | Free (limited) |
| Starter | Custom |
| Pro | Custom |
| Enterprise | Custom |
Pricing verified March 2026.
How Drift Compares
| Drift | Gladly | Qualified | Missive | |
|---|---|---|---|---|
| Price | Custom | Custom (starts ~$150/agent/mo) | Custom (starts ~$3,500/mo) | $14/user/mo |
| Rating | ★ 4.2 | ★ 4.7 | ★ 4.6 | ★ 4.6 |
| Verdict | Best for Consumer Brands | Best for Salesforce ABM | Best Collaborative Email | |
| Free Tier | ✓ |
AICores Verdict on Drift
The pioneer of conversational marketing. Now part of Salesloft, making it a powerful combo for B2B sales. Excellent at turning anonymous website visitors into qualified meetings.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Drift worth the money?▼
The pioneer of conversational marketing. Now part of Salesloft, making it a powerful combo for B2B sales. Excellent at turning anonymous website visitors into qualified meetings.
Is there a free version of Drift?▼
Yes, Drift offers a free tier. Paid plans start at Custom and include additional features and capacity.
What are the best alternatives to Drift?▼
Gladly, Qualified, Missive are the top alternatives. Gladly is best for dtc and consumer brands wanting premium support experiences and has a 4.7 star rating.
Who should NOT use Drift?▼
Drift is not ideal for e-commerce or consumer-facing support (use zendesk/intercom). Common drawbacks include: Expensive. Future unclear post-Salesloft acquisition.