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Is Loops Worth It in 2026? Our Honest Verdict
Situational
Loops: Loops is the first email platform that truly understands SaaS.
Rating★ 4.3/5
Starting price$49/mo (Starter, 5K contacts)
Best forProduct-led SaaS companies who want emai
CategoryEmail Marketing
Who Loops Is Worth It For
- ✓Product-led SaaS companies who want email automation triggered by product events.
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Who Should Look Elsewhere
- ✕Not ideal for e-commerce, content creators, or businesses without a software product.
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
Is Loops Pricing Fair?
| Tier | Price |
|---|---|
| Free | Up to 1,000 contacts |
| Starter | $49/mo (Starter, 5K contacts) |
| Pro | $149/mo (Growth, 20K contacts) |
| Enterprise | Custom pricing |
Pricing verified March 2026.
How Loops Compares
| Loops | Resend | Beehiiv | ActiveCampaign | |
|---|---|---|---|---|
| Price | $49/mo (Starter, 5K contacts) | $20/mo (Pro, 50K emails) | $49/mo (Scale) | $15/mo (Starter, 1K contacts) |
| Rating | ★ 4.3 | ★ 4.5 | ★ 4.4 | ★ 4.4 |
| Verdict | Situational | Recommended | Recommended | Recommended |
AICores Verdict on Loops
Loops is the first email platform that truly understands SaaS. Product-event triggers, user profiles, and SaaS-specific workflows make it more natural than adapting a general email tool. Still young and building features, but the foundation is excellent for PLG companies.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Loops worth the money?▼
Loops is the first email platform that truly understands SaaS. Product-event triggers, user profiles, and SaaS-specific workflows make it more natural than adapting a general email tool. Still young and building features, but the foundation is excellent for PLG companies.
Is there a free version of Loops?▼
Yes, Loops offers a free tier. Paid plans start at $49/mo (Starter, 5K contacts) and include additional features and capacity.
What are the best alternatives to Loops?▼
Resend, Beehiiv, ActiveCampaign are the top alternatives. Resend is best for developers who need a modern email api with excellent dx for transactional and marketing email. and has a 4.5 star rating.
Who should NOT use Loops?▼
Loops is not ideal for e-commerce, content creators, or businesses without a software product.. Common drawbacks include: Young product still adding core features. Only makes sense for SaaS companies.