Hotjar Pricing in 2026 — All Plans Compared
Free
35 daily sessions, basic heatmaps
Starter
For individuals and small teams getting started.
Pro
For growing teams that need advanced features.
Enterprise
For large organizations with custom requirements.
Is the Free Tier Enough?
Hotjar offers a free tier: 35 daily sessions, basic heatmaps
The free plan works well for individual users and small teams getting started. If you need advanced features, more storage, or team collaboration, you will likely need to upgrade to the Starter or Pro plan. We recommend starting free and upgrading only when you hit a concrete limitation.
Which Plan Should You Pick?
Best if you are a solo user testing Hotjar or need basic functionality without paying.
Best for freelancers and small teams (2-5 people) who need core features at $39/mo (Plus, 100 daily sessions)/mo.
Best for growing teams (5-50) who need advanced features, integrations, and priority support at $99/mo (Business, 500 daily sessions)/mo.
Best for organizations 50+ that need SSO, custom contracts, SLA guarantees, and dedicated support at $213/mo (Scale)/mo.
Price Comparison vs Alternatives
| Plan | Hotjar | Plausible | PostHog |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Starter | $39/mo (Plus, 100 daily sessions) | $9/mo (up to 10K monthly visitors) | Pay-as-you-go above free limits |
| Pro | $99/mo (Business, 500 daily sessions) | $19/mo (up to 100K visitors) | N/A |
| Enterprise | $213/mo (Scale) | Custom pricing | Custom pricing |
| Rating | ★ 4.2 | ★ 4.5 | ★ 4.5 |