Hotjar
RecommendedSee what users actually do on your site. Heatmaps, session recordings, and feedback surveys.
Hotjar bridges the gap between quantitative analytics and qualitative user research. Heatmaps and session recordings reveal things numbers never will. For any team optimizing conversions or improving UX, Hotjar provides essential visual insights. The free tier is enough to discover immediate wins.
What's great
- Visual insights that quantitative analytics cannot provide
- Session recordings reveal exact user friction points
- Free tier is enough to start finding conversion issues
Watch out for
- Session recording limits on lower plans are restrictive
- Not a replacement for product analytics (Mixpanel/Amplitude)
- Privacy implications of recording user sessions
Best for
Product and marketing teams who need to understand the "why" behind user behavior.
Not ideal for
Teams that only need quantitative traffic analytics — GA4 is free and sufficient.
Free
35 daily sessions, basic heatmaps
Starter
$39/mo (Plus, 100 daily sessions)
Pro
$99/mo (Business, 500 daily sessions)
Enterprise
$213/mo (Scale)
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