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Hotjar
AICores
See what users actually do on your site. Heatmaps, session recordings, and feedback surveys.
312 reviews
Free tierHas API
Hotjar bridges the gap between quantitative analytics and qualitative user research. Heatmaps and session recordings reveal things numbers never will. For any team optimizing conversions or improving UX, Hotjar provides essential visual insights. The free tier is enough to discover immediate wins.
What's great
- Visual insights that quantitative analytics cannot provide
- Session recordings reveal exact user friction points
- Free tier is enough to start finding conversion issues
Watch out for
- Session recording limits on lower plans are restrictive
- Not a replacement for product analytics (Mixpanel/Amplitude)
- Privacy implications of recording user sessions
Quick Facts
Founded2014
PricingFrom $39/mo (Plus, 100 daily sessions)
Free tierYes
Platformsweb
APIAvailable
CategoryAnalytics & Data
Q: What is Hotjar?
Hotjar shows you what users do on your website through heatmaps, session recordings, and feedback tools. Click heatmaps show where people click.
Q: How much does Hotjar cost?
Hotjar starts at $39/mo (Plus, 100 daily sessions). A free tier is available with 35 daily sessions, basic heatmaps.
Q: Who is Hotjar best for?
Hotjar is best for product and marketing teams who need to understand the "why" behind user behavior..
Q: Is Hotjar free?
Hotjar offers a freemium model with a free tier. Paid plans start at $39/mo (Plus, 100 daily sessions).
Best for
Product and marketing teams who need to understand the "why" behind user behavior.
Not ideal for
Teams that only need quantitative traffic analytics — GA4 is free and sufficient.
Free
35 daily sessions, basic heatmaps
Starter
$39/mo (Plus, 100 daily sessions)
Pro
$99/mo (Business, 500 daily sessions)
Enterprise
$213/mo (Scale)
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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