HubSpot Pricing in 2026 — All Plans Compared
Free
CRM, email tracking, forms, live chat, unlimited users
Starter
For individuals and small teams getting started.
Pro
For growing teams that need advanced features.
Enterprise
For large organizations with custom requirements.
Is the Free Tier Enough?
HubSpot offers a free tier: CRM, email tracking, forms, live chat, unlimited users
The free plan works well for individual users and small teams getting started. If you need advanced features, more storage, or team collaboration, you will likely need to upgrade to the Starter or Pro plan. We recommend starting free and upgrading only when you hit a concrete limitation.
Which Plan Should You Pick?
Best if you are a solo user testing HubSpot or need basic functionality without paying.
Best for freelancers and small teams (2-5 people) who need core features at $20/mo (Starter)/mo.
Best for growing teams (5-50) who need advanced features, integrations, and priority support at $450-890/mo (Professional, varies by Hub)/mo.
Best for organizations 50+ that need SSO, custom contracts, SLA guarantees, and dedicated support at $1,200-3,600/mo (Enterprise)/mo.
Price Comparison vs Alternatives
| Plan | HubSpot | Gong | Instantly |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Starter | $20/mo (Starter) | Custom (starts ~$100/user/mo) | $30/mo (1,000 leads) |
| Pro | $450-890/mo (Professional, varies by Hub) | Custom | $77.6/mo (25,000 leads) |
| Enterprise | $1,200-3,600/mo (Enterprise) | Custom | $286.3/mo (500,000 leads) |
| Rating | ★ 4.4 | ★ 4.7 | ★ 4.5 |