Matomo Pricing in 2026 — All Plans Compared
★ 4.1 (82 reviews)|open-source
Free
$0
Free self-hosted
Starter
$23/mo (cloud)/mo
For individuals and small teams getting started.
Is the Free Tier Enough?
Matomo offers a free tier: Free self-hosted
The free plan works well for individual users and small teams getting started. If you need advanced features, more storage, or team collaboration, you will likely need to upgrade to the Starter or Pro plan. We recommend starting free and upgrading only when you hit a concrete limitation.
Which Plan Should You Pick?
FREE
Best if you are a solo user testing Matomo or need basic functionality without paying.
STARTER
Best for freelancers and small teams (2-5 people) who need core features at $23/mo (cloud)/mo.
Price Comparison vs Alternatives
| Plan | Matomo | Plausible | PostHog |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Starter | $23/mo (cloud) | $9/mo (up to 10K monthly visitors) | Pay-as-you-go above free limits |
| Pro | N/A | $19/mo (up to 100K visitors) | N/A |
| Enterprise | N/A | Custom pricing | Custom pricing |
| Rating | ★ 4.1 | ★ 4.5 | ★ 4.5 |