Amplitude

Amplitude

Situational

Enterprise product analytics with behavioral cohorts and predictive analytics.

178 reviews
Free tierHas API
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In a nutshell

Amplitude is the most powerful product analytics platform for enterprises. The behavioral cohorts and integrated experimentation are unmatched. But the complexity and enterprise pricing make it overkill for startups. Mixpanel serves 90% of product analytics needs at a fraction of the complexity.

What's great

  • Most sophisticated behavioral analytics available
  • Integrated A/B testing connects experiment to analysis
  • 50M events/month free tier is extremely generous

Watch out for

  • Enterprise pricing is significant
  • More complex than Mixpanel for standard analysis
  • Requires data engineering investment for full value

Best for

Enterprise product teams needing sophisticated behavioral analytics and experimentation.

Not ideal for

Small teams — Mixpanel provides similar capabilities at lower complexity and cost.

Pricing

Free

50M events/month (Starter)

Starter

$49/mo (Growth)

Pro

Custom (Enterprise)

Enterprise

Custom pricing

View official pricing →
How it compares
Plausible

Plausible

4.5

Privacy-friendly Google Analytics alternative. No cookies, GDPR-compliant, lightweight.

PostHog

PostHog

4.5

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →
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