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Amplitude
Situational
Enterprise product analytics with behavioral cohorts and predictive analytics.
178 reviews
Free tierHas API
Amplitude is the most powerful product analytics platform for enterprises. The behavioral cohorts and integrated experimentation are unmatched. But the complexity and enterprise pricing make it overkill for startups. Mixpanel serves 90% of product analytics needs at a fraction of the complexity.
What's great
- Most sophisticated behavioral analytics available
- Integrated A/B testing connects experiment to analysis
- 50M events/month free tier is extremely generous
Watch out for
- Enterprise pricing is significant
- More complex than Mixpanel for standard analysis
- Requires data engineering investment for full value
Quick Facts
Founded2012
PricingFrom $49/mo (Growth)
Free tierYes
Platformsweb
APIAvailable
CategoryAnalytics & Data
Q: What is Amplitude?
Amplitude is the enterprise product analytics platform. Behavioral cohorts segment users by what they do, not just who they are.
Q: How much does Amplitude cost?
Amplitude starts at $49/mo (Growth). A free tier is available with 50M events/month (Starter).
Q: Who is Amplitude best for?
Amplitude is best for enterprise product teams needing sophisticated behavioral analytics and experimentation..
Q: Is Amplitude free?
Amplitude offers a freemium model with a free tier. Paid plans start at $49/mo (Growth).
Best for
Enterprise product teams needing sophisticated behavioral analytics and experimentation.
Not ideal for
Small teams — Mixpanel provides similar capabilities at lower complexity and cost.
Free
50M events/month (Starter)
Starter
$49/mo (Growth)
Pro
Custom (Enterprise)
Enterprise
Custom pricing
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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