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Drip
Situational
E-commerce email automation. Built for Shopify and WooCommerce stores.
98 reviews
Free tierHas API
Drip is the best email platform specifically for e-commerce. The purchase behavior tracking, revenue attribution, and pre-built e-commerce workflows save massive setup time. If you run a Shopify or WooCommerce store, Drip understands your business better than any general email tool.
What's great
- Deepest e-commerce integration and behavior tracking
- Revenue attribution shows ROI of every email
- Pre-built e-commerce workflows save hours of setup
Watch out for
- No free tier and $39/mo minimum is steep for small stores
- Only valuable for e-commerce — useless for other business types
- Smaller integration ecosystem than Mailchimp
Quick Facts
Founded2013
PricingFrom $39/mo (2,500 contacts)
Free tierYes
Platformsweb
APIAvailable
CategoryEmail Marketing
Q: What is Drip?
Drip is purpose-built for e-commerce email marketing. Deep Shopify and WooCommerce integrations automatically track customer behavior — browse history, cart actions, purchase patterns — and trigger automations based on shopping activity.
Q: How much does Drip cost?
Drip starts at $39/mo (2,500 contacts). A free tier is available with 14-day free trial.
Q: Who is Drip best for?
Drip is best for e-commerce stores on shopify or woocommerce that want revenue-focused email automation..
Q: Is Drip free?
Drip offers a freemium model with a free tier. Paid plans start at $39/mo (2,500 contacts).
Best for
E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation.
Not ideal for
Non-e-commerce businesses or stores with small email lists.
Free
14-day free trial
Starter
$39/mo (2,500 contacts)
Pro
$89/mo (5,000 contacts)
Enterprise
Custom pricing (high volume)
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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