D

Drip

Situational

E-commerce email automation. Built for Shopify and WooCommerce stores.

98 reviews
Free tierHas API

Drip is the best email platform specifically for e-commerce. The purchase behavior tracking, revenue attribution, and pre-built e-commerce workflows save massive setup time. If you run a Shopify or WooCommerce store, Drip understands your business better than any general email tool.

What's great

  • Deepest e-commerce integration and behavior tracking
  • Revenue attribution shows ROI of every email
  • Pre-built e-commerce workflows save hours of setup

Watch out for

  • No free tier and $39/mo minimum is steep for small stores
  • Only valuable for e-commerce — useless for other business types
  • Smaller integration ecosystem than Mailchimp

Best for

E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation.

Not ideal for

Non-e-commerce businesses or stores with small email lists.

Free

14-day free trial

Starter

$39/mo (2,500 contacts)

Pro

$89/mo (5,000 contacts)

Enterprise

Custom pricing (high volume)

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