Heap

Heap

Situational

Auto-capture analytics. Track everything retroactively without manual instrumentation.

123 reviews
Free tierHas API
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In a nutshell

Heap solves the biggest problem in product analytics: you can only analyze what you tracked. Auto-capture means every interaction is recorded and analyzable retroactively. For teams without dedicated analytics engineers, this removes the biggest barrier to data-driven decisions.

What's great

  • Auto-capture means no manual event tracking required
  • Retroactive analysis answers questions you did not anticipate
  • Effort analysis automatically finds high-friction flows

Watch out for

  • Opaque pricing with no self-serve plans
  • Auto-capture can capture noisy, irrelevant data
  • Less precise than manual instrumentation for specific use cases

Best for

Teams without analytics engineering resources who want comprehensive product analytics.

Not ideal for

Teams with mature analytics engineering — manual instrumentation gives more control.

Pricing

Free

Up to 10,000 monthly sessions

Starter

Custom pricing (Growth)

Pro

Custom pricing (Pro)

Enterprise

Custom pricing

View official pricing →
How it compares
Plausible

Plausible

4.5

Privacy-friendly Google Analytics alternative. No cookies, GDPR-compliant, lightweight.

PostHog

PostHog

4.5

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →
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