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Heap
Situational
Auto-capture analytics. Track everything retroactively without manual instrumentation.
123 reviews
Free tierHas API
Heap solves the biggest problem in product analytics: you can only analyze what you tracked. Auto-capture means every interaction is recorded and analyzable retroactively. For teams without dedicated analytics engineers, this removes the biggest barrier to data-driven decisions.
What's great
- Auto-capture means no manual event tracking required
- Retroactive analysis answers questions you did not anticipate
- Effort analysis automatically finds high-friction flows
Watch out for
- Opaque pricing with no self-serve plans
- Auto-capture can capture noisy, irrelevant data
- Less precise than manual instrumentation for specific use cases
Quick Facts
Founded2013
PricingFrom Custom pricing (Growth)
Free tierYes
Platformsweb
APIAvailable
CategoryAnalytics & Data
Q: What is Heap?
Heap captures every user interaction automatically — clicks, page views, form submissions, and more — without requiring manual event tracking code. This means you can answer questions about user behavior retroactively, even for events you did not think to track in advance.
Q: How much does Heap cost?
Heap starts at Custom pricing (Growth). A free tier is available with Up to 10,000 monthly sessions.
Q: Who is Heap best for?
Heap is best for teams without analytics engineering resources who want comprehensive product analytics..
Q: Is Heap free?
Heap offers a freemium model with a free tier. Paid plans start at Custom pricing (Growth).
Best for
Teams without analytics engineering resources who want comprehensive product analytics.
Not ideal for
Teams with mature analytics engineering — manual instrumentation gives more control.
Free
Up to 10,000 monthly sessions
Starter
Custom pricing (Growth)
Pro
Custom pricing (Pro)
Enterprise
Custom pricing
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: August 2026
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