Amplitude vs FullStory — Which One Wins?
A detailed, side-by-side comparison of Amplitude and FullStory to help you pick the right tool for your workflow.
Quick Verdict
FullStory takes the lead with a 4.3 rating and is best for enterprise digital teams needing session replay intelligence at scale.. Amplitude (4.3) is the better pick if you need enterprise product teams needing sophisticated behavioral analytics and experimentation..
Side-by-Side Comparison
| Criteria | Amplitude | FullStory |
|---|---|---|
| Rating | ★★★★ 4.3(178) | ★★★★ 4.3(98) |
| Pricing Model | freemium | paid |
| Starter Price | $49/mo (Growth) | Custom pricing |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | hard | medium |
| API Available | Yes | Yes |
| Best For | Enterprise product teams needing sophisticated behavioral analytics and experimentation. | Enterprise digital teams needing session replay intelligence at scale. |
| Verdict | situational | situational |
Feature Checklist
| Feature | Amplitude | FullStory |
|---|---|---|
| Behavioral cohort analysis | — | |
| Funnel and retention analysis | — | |
| Pathfinder (user journey mapping) | — | |
| Built-in A/B testing (Experiment) | — | |
| Customer data platform | — | |
| Predictive analytics | — | |
| Autocapture (no manual tagging) | — | |
| AI frustration detection | — | |
| Session replay at scale | — | |
| Searchable sessions | — | |
| Heatmaps | — | |
| Product analytics | — |
Amplitude
Pros
- ✓Most sophisticated behavioral analytics available
- ✓Integrated A/B testing connects experiment to analysis
- ✓50M events/month free tier is extremely generous
Cons
- ✕Enterprise pricing is significant
- ✕More complex than Mixpanel for standard analysis
- ✕Requires data engineering investment for full value
FullStory
Pros
- ✓AI automatically identifies frustration signals at scale
- ✓Autocapture means no manual event tagging
- ✓Enterprise-grade session replay and analytics
Cons
- ✕Premium enterprise pricing (typically $10K+/year)
- ✕Overkill for small to medium websites
- ✕Opaque pricing requires sales conversations
The Bottom Line
Both Amplitude and FullStory are solid tools in the Analytics & Data space. FullStory edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for enterprise digital teams needing session replay intelligence at scale.. However, if you prioritize enterprise product teams needing sophisticated behavioral analytics and experimentation., Amplitude is worth serious consideration. We recommend trying the free tier or trial of each before committing.