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Drift vs Gorgias — Which One Wins?
A detailed, side-by-side comparison of Drift and Gorgias to help you pick the right tool for your workflow.
TLDR
Quick Verdict
Gorgias takes the lead with a 4.3 rating and is best for shopify and e-commerce stores handling customer support. Drift (4.2) is the better pick if you need b2b companies wanting to convert website visitors into pipeline.
Side-by-Side Comparison
| Criteria | Drift | Gorgias |
|---|---|---|
| Rating | ★★★★ 4.2(130) | ★★★★ 4.3(72) |
| Pricing Model | subscription | paid |
| Starter Price | Custom | $10/mo (50 tickets) |
| Free Tier | Yes | No |
| Platforms | Web | web |
| Learning Curve | Medium | easy |
| API Available | Yes | Yes |
| Best For | B2B companies wanting to convert website visitors into pipeline | Shopify and e-commerce stores handling customer support |
| Verdict | Best Conversational Marketing | recommended |
Feature Checklist
| Feature | Drift | Gorgias |
|---|---|---|
| AI Chatbots | — | |
| Live Chat | — | |
| Meeting Scheduling | — | |
| Account Targeting | — | |
| Revenue Orchestration | — | |
| Shopify integration | — | |
| Order management in tickets | — | |
| Automation rules | — | |
| Multi-channel | — | |
| Revenue tracking | — |
Drift
Pros
- ✓Excellent lead qualification bots
- ✓Account-based targeting
- ✓Strong Salesforce integration
Cons
- ✕Expensive
- ✕Future unclear post-Salesloft acquisition
- ✕Can be overwhelming to configure
Gorgias
Pros
- ✓Deep Shopify integration
- ✓Order management in tickets
- ✓Revenue attribution for support
Cons
- ✕Ticket-based pricing adds up
- ✕Only useful for e-commerce
- ✕Expensive at high volume
The Bottom Line
Both Drift and Gorgias are solid tools in the Customer Support space. Gorgias edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for shopify and e-commerce stores handling customer support. However, if you prioritize b2b companies wanting to convert website visitors into pipeline, Drift is worth serious consideration. We recommend trying the free tier or trial of each before committing.
Frequently Asked Questions
Is Drift better than Gorgias?▼
Gorgias scores higher overall with a 4.3 rating vs 4.2. However, the best choice depends on your specific needs. Drift is best for B2B companies wanting to convert website visitors into pipeline, while Gorgias is best for Shopify and e-commerce stores handling customer support.
Can I switch from Drift to Gorgias?▼
Yes, most users can migrate between the two. Gorgias offers trial options to help you evaluate the switch.
Which is more affordable, Drift or Gorgias?▼
Drift starts at Custom, while Gorgias starts at $10/mo (50 tickets). Drift offers a free tier.