Drip vs Loops — Which One Wins?
A detailed, side-by-side comparison of Drip and Loops to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.3 rating and is best for product-led saas companies who want email automation triggered by product events.. Drip (4.2) is the better pick if you need e-commerce stores on shopify or woocommerce that want revenue-focused email automation..
Side-by-Side Comparison
| Criteria | Drip | Loops |
|---|---|---|
| Rating | ★★★★ 4.2(98) | ★★★★ 4.3(45) |
| Pricing Model | paid | freemium |
| Starter Price | $39/mo (2,500 contacts) | $49/mo (Starter, 5K contacts) |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation. | Product-led SaaS companies who want email automation triggered by product events. |
| Verdict | situational | situational |
Feature Checklist
| Feature | Drip | Loops |
|---|---|---|
| Deep Shopify/WooCommerce integration | — | |
| E-commerce automation workflows | — | |
| Revenue attribution per email | — | |
| Product recommendation blocks | — | |
| Purchase behavior segmentation | — | |
| Visual workflow builder | — | |
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — | |
| A/B testing | — |
Drip
Pros
- ✓Deepest e-commerce integration and behavior tracking
- ✓Revenue attribution shows ROI of every email
- ✓Pre-built e-commerce workflows save hours of setup
Cons
- ✕No free tier and $39/mo minimum is steep for small stores
- ✕Only valuable for e-commerce — useless for other business types
- ✕Smaller integration ecosystem than Mailchimp
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
The Bottom Line
Both Drip and Loops are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for product-led saas companies who want email automation triggered by product events.. However, if you prioritize e-commerce stores on shopify or woocommerce that want revenue-focused email automation., Drip is worth serious consideration. We recommend trying the free tier or trial of each before committing.