HubSpot vs Keap — Which One Wins?
A detailed, side-by-side comparison of HubSpot and Keap to help you pick the right tool for your workflow.
Quick Verdict
HubSpot takes the lead with a 4.4 rating and is best for growing businesses that want a crm they can start free and scale to enterprise.. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | HubSpot | Keap |
|---|---|---|
| Rating | ★★★★ 4.4(412) | ★★★★ 3.8(156) |
| Pricing Model | freemium | paid |
| Starter Price | $20/mo (Starter) | $249/mo (Pro, 2 users) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | medium | hard |
| API Available | Yes | Yes |
| Best For | Growing businesses that want a CRM they can start free and scale to enterprise. | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. |
| Verdict | recommended | consider_alternatives |
Feature Checklist
| Feature | HubSpot | Keap |
|---|---|---|
| Free CRM with contact management | — | |
| Email tracking and templates | — | |
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — | |
| CRM with contact management | — | |
| Visual automation builder | — | |
| Email and SMS marketing | — | |
| Appointment scheduling | — | |
| Invoicing and payments | — | |
| E-commerce features | — |
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
The Bottom Line
Both HubSpot and Keap are solid tools in the CRM & Sales space. HubSpot edges ahead with a stronger overall rating (4.4 vs 3.8) and is the better choice for growing businesses that want a crm they can start free and scale to enterprise.. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.