Keap vs Salesloft — Which One Wins?
A detailed, side-by-side comparison of Keap and Salesloft to help you pick the right tool for your workflow.
Quick Verdict
Salesloft takes the lead with a 4.2 rating and is best for mid-market to enterprise b2b sales teams. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | Keap | Salesloft |
|---|---|---|
| Rating | ★★★★ 3.8(156) | ★★★★ 4.2(185) |
| Pricing Model | paid | subscription |
| Starter Price | $249/mo (Pro, 2 users) | Custom (starts ~$75/user/mo) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | Web, Chrome Extension |
| Learning Curve | hard | Medium |
| API Available | Yes | Yes |
| Best For | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. | Mid-market to enterprise B2B sales teams |
| Verdict | consider_alternatives | Best Outreach Alternative |
Feature Checklist
| Feature | Keap | Salesloft |
|---|---|---|
| CRM with contact management | — | |
| Visual automation builder | — | |
| Email and SMS marketing | — | |
| Appointment scheduling | — | |
| Invoicing and payments | — | |
| E-commerce features | — | |
| Cadences | — | |
| Conversation Intelligence | — | |
| Deal Intelligence | — | |
| Forecasting | — | |
| Coaching | — |
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
Salesloft
Pros
- ✓Better UX than Outreach
- ✓Strong coaching features
- ✓Good conversation intelligence
Cons
- ✕Expensive for small teams
- ✕Some features feel bolted on post-acquisition
- ✕Reporting could be deeper
The Bottom Line
Both Keap and Salesloft are solid tools in the CRM & Sales space. Salesloft edges ahead with a stronger overall rating (4.2 vs 3.8) and is the better choice for mid-market to enterprise b2b sales teams. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.