Loops vs Mailchimp — Which One Wins?
A detailed, side-by-side comparison of Loops and Mailchimp to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.3 rating and is best for product-led saas companies who want email automation triggered by product events.. Mailchimp (4.1) is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Side-by-Side Comparison
| Criteria | Loops | Mailchimp |
|---|---|---|
| Rating | ★★★★ 4.3(45) | ★★★★ 4.1(456) |
| Pricing Model | freemium | freemium |
| Starter Price | $49/mo (Starter, 5K contacts) | $13/mo (Essentials, 500 contacts) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | medium | easy |
| API Available | Yes | Yes |
| Best For | Product-led SaaS companies who want email automation triggered by product events. | Small businesses starting with email marketing who want an all-in-one platform. |
| Verdict | situational | situational |
Feature Checklist
| Feature | Loops | Mailchimp |
|---|---|---|
| Product event-based automation | — | |
| User profile management | — | |
| Modern email editor | — | |
| Event tracking API | — | |
| Transactional emails | — | |
| A/B testing | ||
| Drag-and-drop email builder | — | |
| Marketing automation | — | |
| Landing pages | — | |
| Customer journey builder | — | |
| Analytics and reporting | — | |
| 300+ integrations | — |
Loops
Pros
- ✓Product event-based automation is natural for SaaS
- ✓Modern, beautiful email editor
- ✓Free tier supports 1,000 contacts
Cons
- ✕Young product still adding core features
- ✕Only makes sense for SaaS companies
- ✕Pricing jumps significantly from free to Starter
Mailchimp
Pros
- ✓Most beginner-friendly email marketing platform
- ✓Comprehensive beyond email — landing pages, ads, CRM
- ✓Massive integration ecosystem with 300+ apps
Cons
- ✕Per-contact pricing makes it expensive as lists grow
- ✕Free plan has been significantly limited over time
- ✕Automation features lag behind ActiveCampaign and ConvertKit
The Bottom Line
Both Loops and Mailchimp are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.3 vs 4.1) and is the better choice for product-led saas companies who want email automation triggered by product events.. However, if you prioritize small businesses starting with email marketing who want an all-in-one platform., Mailchimp is worth serious consideration. We recommend trying the free tier or trial of each before committing.