VS
Outreach vs ZoomInfo — Which One Wins?
A detailed, side-by-side comparison of Outreach and ZoomInfo to help you pick the right tool for your workflow.
TLDR
Quick Verdict
Outreach takes the lead with a 4.3 rating and is best for enterprise sdr teams running high-volume outbound. ZoomInfo (4.3) is the better pick if you need enterprise sales teams doing account-based outbound.
Side-by-Side Comparison
| Criteria | Outreach | ZoomInfo |
|---|---|---|
| Rating | ★★★★ 4.3(210) | ★★★★ 4.3(275) |
| Pricing Model | subscription | subscription |
| Starter Price | Custom (starts ~$100/user/mo) | Custom (starts ~$15K/yr) |
| Free Tier | Yes | Yes |
| Platforms | Web, Chrome Extension | Web, Chrome Extension |
| Learning Curve | Hard | Medium |
| API Available | Yes | Yes |
| Best For | Enterprise SDR teams running high-volume outbound | Enterprise sales teams doing account-based outbound |
| Verdict | Enterprise Sales Leader | Best B2B Database |
Feature Checklist
| Feature | Outreach | ZoomInfo |
|---|---|---|
| Sequences | — | |
| Deal Intelligence | — | |
| Revenue Forecasting | — | |
| Conversation Intelligence | — | |
| Pipeline Management | — | |
| Contact Database | — | |
| Intent Data | — | |
| Technographics | — | |
| Org Charts | — | |
| Workflow Automation | — |
Outreach
Pros
- ✓Most comprehensive sales engagement platform
- ✓Excellent Salesforce integration
- ✓Strong AI-powered insights
Cons
- ✕Very expensive
- ✕Steep learning curve
- ✕Overkill for small teams
ZoomInfo
Pros
- ✓Largest and most accurate B2B database
- ✓Intent data is genuinely useful
- ✓Deep CRM integrations
Cons
- ✕Extremely expensive
- ✕Aggressive sales tactics
- ✕Data can still be outdated for smaller companies
The Bottom Line
Both Outreach and ZoomInfo are solid tools in the CRM & Sales space. Outreach edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for enterprise sdr teams running high-volume outbound. However, if you prioritize enterprise sales teams doing account-based outbound, ZoomInfo is worth serious consideration. We recommend trying the free tier or trial of each before committing.
Frequently Asked Questions
Is Outreach better than ZoomInfo?▼
Outreach scores higher overall with a 4.3 rating vs 4.3. However, the best choice depends on your specific needs. Outreach is best for Enterprise SDR teams running high-volume outbound, while ZoomInfo is best for Enterprise sales teams doing account-based outbound.
Can I switch from Outreach to ZoomInfo?▼
Yes, most users can migrate between the two. ZoomInfo offers a free tier to test before committing.
Which is more affordable, Outreach or ZoomInfo?▼
Outreach starts at Custom (starts ~$100/user/mo), while ZoomInfo starts at Custom (starts ~$15K/yr). Outreach offers a free tier. ZoomInfo offers a free tier.