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Salesloft vs ZoomInfo — Which One Wins?
A detailed, side-by-side comparison of Salesloft and ZoomInfo to help you pick the right tool for your workflow.
TLDR
Quick Verdict
ZoomInfo takes the lead with a 4.3 rating and is best for enterprise sales teams doing account-based outbound. Salesloft (4.2) is the better pick if you need mid-market to enterprise b2b sales teams.
Side-by-Side Comparison
| Criteria | Salesloft | ZoomInfo |
|---|---|---|
| Rating | ★★★★ 4.2(185) | ★★★★ 4.3(275) |
| Pricing Model | subscription | subscription |
| Starter Price | Custom (starts ~$75/user/mo) | Custom (starts ~$15K/yr) |
| Free Tier | Yes | Yes |
| Platforms | Web, Chrome Extension | Web, Chrome Extension |
| Learning Curve | Medium | Medium |
| API Available | Yes | Yes |
| Best For | Mid-market to enterprise B2B sales teams | Enterprise sales teams doing account-based outbound |
| Verdict | Best Outreach Alternative | Best B2B Database |
Feature Checklist
| Feature | Salesloft | ZoomInfo |
|---|---|---|
| Cadences | — | |
| Conversation Intelligence | — | |
| Deal Intelligence | — | |
| Forecasting | — | |
| Coaching | — | |
| Contact Database | — | |
| Intent Data | — | |
| Technographics | — | |
| Org Charts | — | |
| Workflow Automation | — |
Salesloft
Pros
- ✓Better UX than Outreach
- ✓Strong coaching features
- ✓Good conversation intelligence
Cons
- ✕Expensive for small teams
- ✕Some features feel bolted on post-acquisition
- ✕Reporting could be deeper
ZoomInfo
Pros
- ✓Largest and most accurate B2B database
- ✓Intent data is genuinely useful
- ✓Deep CRM integrations
Cons
- ✕Extremely expensive
- ✕Aggressive sales tactics
- ✕Data can still be outdated for smaller companies
The Bottom Line
Both Salesloft and ZoomInfo are solid tools in the CRM & Sales space. ZoomInfo edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for enterprise sales teams doing account-based outbound. However, if you prioritize mid-market to enterprise b2b sales teams, Salesloft is worth serious consideration. We recommend trying the free tier or trial of each before committing.
Frequently Asked Questions
Is Salesloft better than ZoomInfo?▼
ZoomInfo scores higher overall with a 4.3 rating vs 4.2. However, the best choice depends on your specific needs. Salesloft is best for Mid-market to enterprise B2B sales teams, while ZoomInfo is best for Enterprise sales teams doing account-based outbound.
Can I switch from Salesloft to ZoomInfo?▼
Yes, most users can migrate between the two. ZoomInfo offers a free tier to test before committing.
Which is more affordable, Salesloft or ZoomInfo?▼
Salesloft starts at Custom (starts ~$75/user/mo), while ZoomInfo starts at Custom (starts ~$15K/yr). Salesloft offers a free tier. ZoomInfo offers a free tier.