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Is Attio Worth It in 2026? Our Honest Verdict
Recommended
Attio: Attio is the most promising new CRM.
Rating★ 4.3/5
Starting price$34/user/mo (Plus)
Best forTechnical teams wanting a flexible, data
CategoryCRM & Sales
Who Attio Is Worth It For
- ✓Technical teams wanting a flexible, data-driven CRM that adapts to their workflow.
- ✓Automatic data syncing means the CRM maintains itself
- ✓Flexible custom objects rival Airtable for adaptability
- ✓Modern, clean interface that developers appreciate
Who Should Look Elsewhere
- ✕Not ideal for non-technical teams who want an opinionated, pre-configured crm experience.
- ✕Young product still adding enterprise features
- ✕Smaller ecosystem and fewer integrations than HubSpot
- ✕Flexibility requires upfront setup investment
Is Attio Pricing Fair?
| Tier | Price |
|---|---|
| Free | Up to 3 users, 2,500 records |
| Starter | $34/user/mo (Plus) |
| Pro | Custom (Enterprise) |
| Enterprise | Custom pricing |
Pricing verified March 2026.
How Attio Compares
| Attio | Gong | Sybill | Lavender | |
|---|---|---|---|---|
| Price | $34/user/mo (Plus) | Custom (starts ~$100/user/mo) | $29/user/mo (Starter) | $29/mo (Starter) |
| Rating | ★ 4.3 | ★ 4.7 | ★ 4.6 | ★ 4.6 |
| Verdict | Recommended | Best Conversation Intelligence | Best Post-Call AI | Best Email Coach |
| Free Tier |
AICores Verdict on Attio
Attio is the most promising new CRM. The flexible data model and automatic syncing create a CRM that genuinely reduces manual work. For technical teams that want database flexibility with CRM intelligence, it hits a sweet spot that nobody else occupies. Still young but growing fast.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Attio worth the money?▼
Attio is the most promising new CRM. The flexible data model and automatic syncing create a CRM that genuinely reduces manual work. For technical teams that want database flexibility with CRM intelligence, it hits a sweet spot that nobody else occupies.
Is there a free version of Attio?▼
Yes, Attio offers a free tier. Paid plans start at $34/user/mo (Plus) and include additional features and capacity.
What are the best alternatives to Attio?▼
Gong, Sybill, Lavender are the top alternatives. Gong is best for sales leaders who want data-driven coaching and has a 4.7 star rating.
Who should NOT use Attio?▼
Attio is not ideal for non-technical teams who want an opinionated, pre-configured crm experience.. Common drawbacks include: Young product still adding enterprise features. Smaller ecosystem and fewer integrations than HubSpot.