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Is Fathom Worth It in 2026? Our Honest Verdict
Situational
Fathom: Fathom is the premium privacy analytics choice.
Rating★ 4.4/5
Starting price$15/mo (100K pageviews)
Best forBusinesses wanting the most polished pri
CategoryAnalytics & Data
Who Fathom Is Worth It For
- ✓Businesses wanting the most polished privacy-friendly analytics with premium support.
- ✓Most polished privacy-friendly analytics dashboard
- ✓EU data isolation for GDPR compliance
- ✓Accurate visitor counting without cookies
Who Should Look Elsewhere
- ✕Not ideal for budget-conscious sites — plausible offers similar capabilities cheaper or free (self-hosted).
- ✕More expensive than Plausible for similar features
- ✕No free tier or self-hosting option
- ✕Less capable than GA4 for marketing analytics
Is Fathom Pricing Fair?
| Tier | Price |
|---|---|
| Free | 30-day free trial |
| Starter | $15/mo (100K pageviews) |
| Pro | $25/mo (200K pageviews) |
| Enterprise | Custom pricing |
Pricing verified March 2026.
How Fathom Compares
| Fathom | Weights & Biases | Semrush | Dub | |
|---|---|---|---|---|
| Price | $15/mo (100K pageviews) | $50/user/mo | $139.95/mo (Pro) | $30/mo |
| Rating | ★ 4.4 | ★ 4.9 | ★ 4.8 | ★ 4.7 |
| Verdict | Situational | Recommended | Recommended | Recommended |
AICores Verdict on Fathom
Fathom is the premium privacy analytics choice. The dashboard is beautiful, the EU isolation is thoughtful, and the analytics are accurate without cookies. Plausible offers similar capabilities cheaper (and with self-hosting), but Fathom's polish and support justify the premium for businesses.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Fathom worth the money?▼
Fathom is the premium privacy analytics choice. The dashboard is beautiful, the EU isolation is thoughtful, and the analytics are accurate without cookies. Plausible offers similar capabilities cheaper (and with self-hosting), but Fathom's polish and support justify the premium for businesses.
Is there a free version of Fathom?▼
Yes, Fathom offers a free tier. Paid plans start at $15/mo (100K pageviews) and include additional features and capacity.
What are the best alternatives to Fathom?▼
Weights & Biases, Semrush, Dub are the top alternatives. Weights & Biases is best for ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating.
Who should NOT use Fathom?▼
Fathom is not ideal for budget-conscious sites — plausible offers similar capabilities cheaper or free (self-hosted).. Common drawbacks include: More expensive than Plausible for similar features. No free tier or self-hosting option.
Compare Fathom head-to-head
See how Fathom stacks up against the top alternatives.
Fathom vs Weights & Biases→