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Is FullStory Worth It in 2026? Our Honest Verdict
Situational
FullStory: FullStory is Hotjar for the enterprise.
Rating★ 4.3/5
Starting priceCustom pricing
Best forEnterprise digital teams needing session
CategoryAnalytics & Data
Who FullStory Is Worth It For
- ✓Enterprise digital teams needing session replay intelligence at scale.
- ✓AI automatically identifies frustration signals at scale
- ✓Autocapture means no manual event tagging
- ✓Enterprise-grade session replay and analytics
Who Should Look Elsewhere
- ✕Not ideal for small teams — hotjar provides 80% of the value at a fraction of the cost.
- ✕Premium enterprise pricing (typically $10K+/year)
- ✕Overkill for small to medium websites
- ✕Opaque pricing requires sales conversations
Is FullStory Pricing Fair?
| Tier | Price |
|---|---|
| Free | Free trial |
| Starter | Custom pricing |
| Pro | Custom pricing |
| Enterprise | Custom pricing (typically $10K+/year) |
Pricing verified March 2026.
How FullStory Compares
| FullStory | Weights & Biases | Semrush | Dub | |
|---|---|---|---|---|
| Price | Custom pricing | $50/user/mo | $139.95/mo (Pro) | $30/mo |
| Rating | ★ 4.3 | ★ 4.9 | ★ 4.8 | ★ 4.7 |
| Verdict | Situational | Recommended | Recommended | Recommended |
AICores Verdict on FullStory
FullStory is Hotjar for the enterprise. The AI-powered frustration detection and autocapture turn session replay from manual research into automated intelligence. The premium pricing is justified only for organizations where digital experience directly drives significant revenue.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is FullStory worth the money?▼
FullStory is Hotjar for the enterprise. The AI-powered frustration detection and autocapture turn session replay from manual research into automated intelligence. The premium pricing is justified only for organizations where digital experience directly drives significant revenue.
Is there a free version of FullStory?▼
Yes, FullStory offers a free tier. Paid plans start at Custom pricing and include additional features and capacity.
What are the best alternatives to FullStory?▼
Weights & Biases, Semrush, Dub are the top alternatives. Weights & Biases is best for ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating.
Who should NOT use FullStory?▼
FullStory is not ideal for small teams — hotjar provides 80% of the value at a fraction of the cost.. Common drawbacks include: Premium enterprise pricing (typically $10K+/year). Overkill for small to medium websites.
Compare FullStory head-to-head
See how FullStory stacks up against the top alternatives.
FullStory vs Weights & Biases→